11 Designer Pieces from Target’s 20th-Anniversary Collection You Need Under $50

Since 1999, Target has offered 150 designer collaborations. Next week, they’re reviving 20.

target 20th designer collection top mens mobile
Stephen Sprouse for Target Ad, 2002. / Target

Without a doubt, Target—the superstore represented by an apple-red bull’s-eye—revolutionized diffusion lines for high-end designers, presenting collections from fashion greats such as Anna Sui, Proenza Schouler and Missoni over the past 20 years. 

Allowing everyday Americans to own, say, a licensed Missoni signature print at an affordable price point, Target’s collaborations were monumental for so many—namely, me. I grew up on a small island off the coast of South Carolina, thumbing through the pages of fashion magazines (like so many do) to feel close to lauded professionals. Owning a piece of that editorial puzzle felt utterly impossible. That is until a Target opened 30 minutes over the bridge from my hometown. Suddenly, I could wear 3.1 Phillip Lim or a swingy Jason Wu dress. Zac Posen’s elegance was a $60 purchase away, no longer confined to the pages of Vogue.

I am so excited that Target’s 20th-anniversary collection, “20 Years of Design for All,” drops on September 14. With 20 iconic design partners selected from the past 20 years, you can once again shop historic fashion moments at accessible price points. Mark Tritton, Target’s chief merchandising officer said, “It was a major turning point. You could come to us for the everyday things you loved, but also these beautiful, meaningful moments,” according to Vogue. My only complaint is that, out of the 150 collaborations since 1999, more products aren’t being revived.

While the pickings for men are slimmer than for women, there are still some gems to be scooped up. Bookmark the items below ahead of the release, as these will sell out like hot cakes.

Stephen Sprouse for Target

target stephen sprouse

Stephen loved that a kid in Indiana or Iowa now had the same access to fashion, music and art as kids in New York City and Los Angeles.

- Brad Sprouse, Stephen’s brother

target sprouse shorts

USA Graffiti Print Swim Shorts

Buy Now, $30

Hunter for Target

hunter for target

hunter blue backpack

Large Backpack in Blue

Buy Now, $40

hunter backpack olive

17L Backpack Cooler in Olive/Orange

Buy Now, $50

hunter weekender bag

Weekender Bag in Navy

Buy Now, $40

Michael Graves for Target

target michael graves

I figured, if it’s going to get designed, let’s do it well. So that’s what we did, and I’m happy about it.

- Michael Graves on mass production design, 2000

Marimekko for Target

marimekko tumbler

5-Piece Acrylic Pitcher with Tumblers

Buy Now, $20

marimekko blanket

60" x 50" Throw Blanket

Buy Now, $30

3.1 Phillip Lim for Target

target philip lim campaign

I felt that together [with Target] we could create a collection that would inspire—one that is cool and chic, but still very accessible.

- Phillip Lim, 2013

philip lim button down

Camo Print Long-Sleeve Collared Button-Down Shirt

Buy Now, $30

philip lim tee

Camo Print Short-Sleeve Round Neck T-Shirt

Buy Now, $20

Missoni for Target

missoni tumblers

4-Piece Tumbler Set in Zig Zag Print

Buy Now, $10

missoni candle

Black and White Zig Zag Glass Jar Candle

Buy Now, $12
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