Well this is good timing isn't it? Global entertainment icon, USHER, is newest SKIMS mens campaign star—right on time with his upcoming Super Bowl performance on February 11 (make sure to check out our definitive list of best USHER songs and albums to get "Caught Up" before the event), and on the heels of the special limited edition release of his 9th Studio Album COMING HOME, which is due out on February 9th. Also known for his rigorous fitness routine, six-pack abs, and strict diet (he's apparently been on one for his upcoming performance), this steamy SKIMS campaign is arriving just in time for USHER fans.
USHER Stars in SKIMS' Latest Campaign
And its just in time for the Super Bowl
The campaign was shot by Donna Trope with whom the brand has a longstanding creative relationship, as we just mentioned, this new SKIMS' Mens campaign aligns seamlessly with the upcoming release of the icon’s upcoming album COMING HOME this Friday. An exclusive limited edition, digital download version of the album with alternative cover and a bonus track “Naked,” COMING HOME will be available the first week of release via SKIMS.com.
Kim’s been a longtime friend of mine who’s always been so supportive of my work, so the opportunity to collaborate together on a campaign that supports both of our highly anticipated launches made total sense.
USHER is styled in key pieces from the collection including SKIMS' Stretch 5” Boxer (which is coming soon to the website) in Midnight, SKIMS Cotton 5” Boxer in Military, and more. COMING HOME being released though the SKIMS website is also a first-of-its-kind for the company as the global superstar’s impact spans decades and transcends generations, building upon SKIMS Mens impressive casting strategy and existing roster of male talent including Neymar Jr., Nick Bosa, Shai Gilgeous-Alexander and Patrick Mahomes.
"When I was asked to partner with SKIMS Mens, I was so humbled. Kim’s been a longtime friend of mine who’s always been so supportive of my work, so the opportunity to collaborate together on a campaign that supports both of our highly anticipated launches made total sense. Launching this campaign ahead of multiple career milestones feels like a full circle moment, with SKIMS supporting the release of my new album, COMING HOME," said USHER in a statement.
He continues: "With the way that I move, being this comfortable in what you wear is essential. SKIMS is about embracing who you
are, inside and out, and feeling empowered to express yourself authentically."
After record-breaking website traffic last year and continually being sold out, SKIMS Mens latest drop is the brands biggest restock yet and will focus on two of the existing menswear collections. SKIMS Stretch is a collection of lightweight, ultra-soft pieces that never lose shape and is constructed from a maximum-stretch fabric for the perfect fit, every time. SKIMS Cotton is a collection of essentials built from a soft, mid-weight cotton blend with built-in recovery for comfortable, everyday wear. The latest menswear drop will also include four new colorways: Stone, Midnight Blue, Military, and Oxblood.
SKIMS Mens is available to purchase exclusively on SKIMS.com from February 12th at 9AM PST, in sizesXS-5X with prices ranging from $16-$44 for single pieces and $42-$98 for packs.
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