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21 Eco-Friendly Labels Your Style Icons Would Wear

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Breaking news: Back-to-school is only a state of mind. That means your grown self can still actively participate in a post–Labor Day lifestyle reset, in ways that are much more enjoyable than stocking up on classroom supplies. Summer’s end presents an ideal opportunity to indulge in a little shopping as we all collectively start craving red wine and brown spirits, preferably imbibed near a crackling fireplace. 

 

Your summer uniform is set to expire as the equinox looms, and a yearning for new threads will set in. And because you’re a smart, sensible dude (the kind who keeps his kicks clean), you also presumably have a desire to score pieces that are both ecologically conscious and approved by your favorite style icons.

 

Allow us to intervene. There are heaps of under-the-radar companies doing some great things for men’s wardrobes while also making huge environmental strides, and we’re here to thrust them into the spotlight (and into your closet). Permission granted to feel smug about putting them on heavy rotation, because your most referenced fashionable VIPs would also wear them. 

 

Pick your vibe and shop till you look like Kanye (or someone else you might like better).

Mindful Minimalist: Enjoys an Occasional Twist on the Classics

ryan gosling eco friendly
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Think Ryan Gosling, Jake Gyllenhaal

Brands: 

 

Everlane: If Everlane isn’t on your list of perennials, you’re doing it wrong. The best basics (and then some) offered with radical transparency. Winning.

 

Veja: Timeless, chic, elevated, innovative. These are the attributes that come to mind when thinking of this dope French sneaker label, whose core eco-values inform every stage of its operations.

 

Naadam: Cashmere doesn’t have to break the bank, and it doesn’t have to break the planet or animals, either. Luckily for everyone, Naadam’s got you covered.

 

Kotn: You find the perfect Egyptian-cotton tee that fits and feels like you’ve had it forever, and then you learn that it’s also made by a company that’s mindful of its environmental and ethical impact. High five.

 

Nisolo: Footwear that doesn’t compromise craftsmanship, all while holding itself accountable through each step of the supply chain. You’ll want to start building your fits from your soles up. 

 

Yellow 108: Lids redefined. Feel good about adorning your melon with cool headwear made from salvaged materials.

Venice Beach Is a Lifestyle: A Little Disheveled (on Purpose) and Free-Spirited

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Think Shia Labeouf, Ben Harper

Brands: 

 

Knowledge Cotton Apparel: Challenging the status quo one innovation at a time. Whether it’s through better methods, materials or a garment’s afterlife, knowledge is power (see what we did there?).

 

Outerknown: SoCal cool by way of planetary mindfulness. Outerknown’s practices will make you feel really good about your laid-back fits.

 

Alternative Apparel: Basics, sorted. Plus a giant friendly nod to our dear friend Mother Earth. 

 

Faherty: Effortless threads brought to you by three siblings who care a whole lot about our planet. Can’t go wrong. 

 

Noah Clothing: The desire to do better is Noah’s true north, and the brand leads by example by adhering to its own high standards. It’s all funk, no junk.

The Great Outdoors Guy: Relishes the Wilderness, Known for Strong MacGyver Skills

chris hemsworth eco friendly
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Think Chris Hemsworth, Chris Pratt

Brands: 

 

PendletonAll heritage, all-American and all about making environmental and societal strides. Calling campers everywhere.

 

HaglöfsAs far as we’re concerned, anything that comes out of Scandinavia is a cut above, and Haglöfs does nothing to dispel that belief. A visionary label that’ll make you want to embrace nature’s finest. 

 

PatagoniaIt wouldn’t be a sustainability list without the king of kings. We’ll just leave it at that.

 

Taylor StitchQuality gear that’s built mindfully for all of your wildest adventures. Mission-driven and stylish AF.

 

Arc’teryx: Believing there’s a better way and actually doing something about it. Crush the outdoor game in more ways than one

Hype Guy: Streetwear-Influenced and Design-Forward

kanye west eco friendly fit
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Think Kanye West, Virgil Abloh

Brands: 

 

Feit: A shoe brand that lives its truth. Feit is all limited stock and minimalist feels. 

 

Oil/Lumber: Architectural and oversized sums up the aesthetic of this Nashville-based brand, whose mission is to make long-lasting pieces in the least harmful way possible. Sold.

 

Nudie Jeans: Another rad sustainably minded brand from Scandinavia. Nudie Jeans does it right for the planet and for your closet, because design and social responsibility go hand in hand. 

 

Olderbrother: A brand that’s as laid-back as it is action-focused. Olderbrother is at the intersection of crisp and quirky, and always in the environmental lane.

 

Satta: This eco-conscious label takes design to a wellness level, making for some serious organic yet urban vibes. 

 

Related: What Are Guys Wearing in Hudson Yards?

Related: The 20 Adidas Sneakers Every Collector Should Own

Related: 4 Entrepreneurial Designers Spill Their Greatest Business Tips

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