Here's the understatement of a lifetime - video games are huge! According to Statista, the revenue of gaming as a whole is projected to reach $365.60 billion dollars in 2023 and the total amount of dedicated gamers is predicted to reach 3.04 billion users by 2027. So it makes all the sense in the world that VaynerSports made a huge play in the realm of interactive media.
In 2020, VaynerSports expanded its reach beyond the world of professional sports by creating a gaming branch called VaynerGaming. And to mark such a momentous occasion, it announced the signing of the inaugural Fortnite World Cup champion Kyle "Bugha" Giersdorf. With a focus on esports athletes and gaming personalities, it made all the sense in the world for VaynerSports/VaynerGaming to bring on one of the biggest players and personalities within the Fortnite esports/streaming space. VeeFriends, which is self-described as "a Gary Vaynerchuk NFT project around meaningful intellectual property and an extraordinary community," is doing something major in conjunction with Bugha - a special VeeFriends rookie card that comes in the form of an NFT.