Red Bull and Burnt Toast: A Dream Team Program for Young Digital Artists to Express Themselves Through Doodles

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Red Bull Doodle Art Program

They say if you want to be the best, you have to learn from the best. The leading innovative consultancy, Vayner3, in collaboration with Red Bull as part of their Doodle Art Program 2023, embraced this mentality by facilitating the first-ever mentorship program between popular digital artist, Burnt Toast, and the global Red Bull Doodle Art competition.

Who is Burnt Toast?

The Red Bull Doodle Art Competition

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Red Bull

The Red Bull Doodle Art 2023 competition received over 120,000 submissions from students and creatives worldwide. To enter, all that participants needed was a pen, paper and an imaginative mind. Once the 61 finalists were selected, they were challenged to choose from five of Burnt Toast’s doodles to be incorporated into their own doodling piece to be displayed at finals.

The World Final of the competition will take place this week in Amsterdam. Finalists will have their work showcased in NFT-form in a public gallery. The final projects will be evaluated by a panel of judges that includes Burnt Toast and another iconic doodler, Mr. Doodle (Sam Cox). The carefully selected panel will select the global winner based on the following criteria: creativity, artistic skill and the way the doodle conveyed a sense of loving life.

The winner's one-of-a-kind artwork will then be colored pastel by Burnt Toast himself, revealing after this weekend's Word Final event.

Vayner3 and Red Bull

Vayner3’s collaborative role in the program helped elevate the digital engagement and community participation with a Web3 layer. The team at V3 thoughtfully consulted with Red Bull to devise the most authentic way to bring the young creatives’ projects to life in the Web3 space. Avery Akkineni, President of Vayner3, had this to say about the partnership:

"When Red Bull reached out about adding a web3 layer to their iconic Doodle Art program; we were thrilled. Their team is best in class in so many ways; and have thoughtfully planned a way to celebrate their student creators by putting the artwork of 61 world finalists on chain; including icons designed by Burnt Toast, and direct mentorship from the legendary Doodler himself. Through our partnership, Vayner3 and Red Bull celebrate the intersection of art, technology, and community engagement. Vayner3 continues its commitment to empower partner brands to explore the integration of web3 technology within existing consumer facing activations." 

The full collection will be available as an Open Edition mint beginning Friday, 5/26 at 8am EST and will be open until Saturday, 5/27 at 2pm EST.

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