The VaynerSports Pass "Wild Card Game" Demonstrates a Different Kind of Utility

As if the unparalleled access to top-notch sporting events and first-rate athletes was not enough, the VaynerSports Pass (VSP) community was provided access to yet another opportunity to reap the benefits of being a holder. In its latest development, VSP launched a competition known as “Wild Card Game”, providing fans with the ultimate way to immerse themselves within the VSP and sports community. 

VSP is a utility-first Web3 brand that offers exclusive access to holders by providing immersive experiences to engage with its network of athletes within the VaynerSports agency. Being a VSP holder provides holders not only with exclusive sporting experiences, but also the opportunity to be part of a community with whom to share these experiences with - and now also to compete against.

This year’s NFT-gated “Wild Card Game” took place in both the digital and physical world, exclusively accessible to the VSP community. The “Wild Card Game'' began with 58 competitors across the country who were vying for the chance to win the ultimate $100,000 Grand Prize. Through a series of epic digital contests that challenged participants to tap into their sports knowledge, the pool was eventually whittled down to five finalists.  

VaynerMedia Co-Founder and VaynerSports CEO, AJ Vaynerchuk, alongside UFC fighters Josh Emmet and Joey Pfyer hosted the final five at the jaw-dropping and beautiful Ascaya property in Las Vegas the week of April 22nd. The final five were physically and mentally challenged to several “Survivor”-style elimination rounds until there were only two remaining.  

The electrifying finale was captured by an esteemed production crew, and now the experience is available for TV-style streaming on YouTube.

This is just another one of the many ways in which a token can provide ongoing utility—and the dynamic definition of the word "utility."