STREAM.TV's Thomas Rafelsberger on Game Streaming, Stream Assets, and More

There’s a lot that goes into building an impressive game streaming presentation. From a visual standpoint, your favorite streamer relies on a wealth of tools that power the notifications and other visual flourishes that viewers associate with their brand. After learning about all the different physical and digital goods that makes a game stream visually pleasing to appreciative fans, you’ll never take anyone’s streaming regiment for granted ever again. Thanks to companies like STREAM.TV, game streamers (where massively popular or relatively unknown) can acquire the assets needed to make their streaming showcases shine.

ONE37pm chatted with STREAM.TV's Co-Founder and CEO Thomas Rafelsberger to get a better understanding of what his company specializes in, the streamers they’ve produced for, and more.

ONE37pm: Give us an overview of what STREAM.TV is all about and what kind of services it provides.

Thomas Rafelsberger: STREAM.TV and its products (own3d.tv, own3d.pro, streamheroes.gg, and more coming soon), is a supplier of digital and physical products for the game streaming community. We started with a one-stop-shop for stream designs three years ago and are now the #1 provider for digital assets for streamers, integrated in streamlabs, streamelements, tipeesstream, donationalerts, obs studio (all major streaming tools), and grew to a profitable team of 40-45 and will grow that to about 90 this year.

ONE37pm: How did the concept behind OWN3D come about? And what moves were made to turn it into a reality?

Rafelsberger: I have a background in Online Marketing and have always be a gamer. I followed the live/game streaming industry since the beginning and started own3d.tv when I met my founder colleagues Lukas and Andy in 2017/2018. The three of us just started to work on the project, 100% remote, we found two angels, got a small pre seed invest and were profitable a year after. Since then we are growing all projects out of our own pockets but will probably go for a series A in Autumn.

ONE37pm: Who are some notable streamers that have reached out to OWN3D in hopes of adding a bit more flair to their presentation?

Rafelsberger: We worked with more than 100 of the biggest creators out there (TheRealKnossi #1 German speaking Twitch streamer last year, Auronplay #1 in the spanish streaming community last year). But custom work has never been our focus - we served over 1,000,000 small to mid-sized streamers with our products already.

ONE37pm: In what ways do you educate new streamers on what it takes to succeed in their newfound hobby/profession?

Rafelsberger: Right now we do cooperate with most of the "educational streaming youtubers" out there and offer some tutorials/videos on our own. Later this year we will launch our streaming academy, which will be a free solution for everyone who wants to get into streaming.

ONE37pm: What are some of the more interesting trends you've come across within the video game live streaming space?

Rafelsberger: I think it is game and live-streaming itself. It is already huge, but I still see a lot of growth the next years in game streaming and even more growth in IRL/Just Chatting/Hobbies/Travel/Beauty streaming and Social Commerce.

ONE37pm: What goals and aspirations do you hope to see OWN3D attain in the near future?

Rafelsberger: STREAM.TV started in the category of live streaming in just a small niche (stream designs). Our vision is to make STREAM.TV the category leader in all its verticals within the next three years.