NFTs are easily the biggest buzzword of 2021, and their increasingly massive market has opened up an entire world of opportunities for hungry creatives like LA-based artist and designer, Bluboy. The young Atlanta native initially began his career as a visual artist, but eventually transitioned largely to fashion to bring life to his countless doodles and designs. Not long ago, Bluboy’s brand, WNTD Apparel, collaborated with famed jean manufacturer True Religion. Now, he’s applying all of the skills acquired in his seven year career to combine the seemingly disparate worlds of clothing and jpegs.
Blu recently launched the first batch of his NFT collection BluWorld, a series of cross-eyed characters wearing an array of the artist’s designs. Each NFT is uniquely individual, coded to have distinctive attributes that call back to motifs and designs from Bluboy’s archive. To mark the collection’s release, we were fortunate enough to sit down with Blu to discuss the beginnings of his career, his clothing company, and the merging of NFTs and fashion.