Indie filmmaker and director Miguel Faus's film, "Calladita" is the first European film ever funded by NFTs. The film was selected at many festivals around the world and was recently acquired by HBO in the United States.
Calladita tells the story of Ana, a Colombian woman who recently arrived in Spain and works as a live-in maid in a luxurious mansion in the Costa Brava, where a rich family spend their summer. Ana works all day long without any contract or residency papers, under the false promise that her work conditions will improve once the summer is over, if she is discreet and well-behaved. When she meets Gisela, the maid of the neighbouring house, she discovers her own ways of enjoying the summer, but then the family decides to let her go. Before leaving, however, Ana will use her wits to find her revenge behind 12 words that open a crypto wallet.
We got to chat with Faus, the brains behind this project, about Calladita and what it's been like to build it.
ONE37pm: What has the process been like for you to go through fundraising, mint, promotion, and be so hands on with the film?
Miguel Faus: The process has felt like making two films. Because the whole process of putting together the NFT fundraiser, from inception to drop and beyond, was a huge amount of work, and I handled most of it myself. I was inventing new ground and learning as I went, because most of what we’ve done with “Calladita” had not been done before. But when the project started to gain traction and we started raising a significant amount through NFT sales, it all came together in a very rewarding way. Us film directors always have a big impostor syndrome, because you lead so many people to realise your own, and often very personal, creative vision. But in the case of “Calladita”, having over 400 backers who believed in this project and bought our NFTs in support of the film has helped me so much with that, because I felt a very special sense of validation, that this movie exists not only because I dreamt of it, but because 400 degens shared in my dream and made it possible.
ONE37pm: How does it feel to be the first European film funded by NFTs?
Miguel Faus: Calladita is the first movie in Europe to be entirely funded by an NFT collection, and of course that makes me proud. But my main feeling is that I want it to be the first of many: hopefully we can spark a revolution that helps many other filmmakers from around the world to get their passion projects funded thanks to NFTs, so that we can have a more diverse, passionate and creator-led cinema. I hope many filmmakers will discover web3 and will greenlight themselves through the power of jpegs.
ONE37pm: A lot of your holders are Punks, Apes, and Moonbirds. What can you say about each community and what they’ve contributed to the film?
Miguel Faus: Yes Calladita has been supported by many prominent collectors in the space, and especially a lot of Punks. My Punk is my digital identity, and I’m so happy that the project has spoken to my fellow Punks in such a big way. I think it’s because Punks appreciate innovation and projects that are genuine. At almost 200 Punks, I think “Calladita” is the single non-pfp project that has been minted by most Punk holders.
We have also been supported by other pfp communities like Apes or Moonbirds, for instance. They’re also amazing communities and all of them have a small place in the movie, because crypto culture and web3 culture will be very important in “Calladita”, so you’ll see a lot of NFTs in the movie.
And also Nouns will be in the movie, since the NounsDAO is our second largest backer at 6.9eth.