Sneakers hold an important status in society. They are a signal of what is relevant in culture, and a reflection of what the masses are truly motivated by. Because of the hype and fascination around sneakers and its culture, numerous high-end resale and consignment shops have popped up across the globe. CoolKicks, a sneaker and clothing store, with it’s premier location Melrose in Los Angeles, California, has established itself as one of the top-tier destinations for any sneaker head. A large reason for that is how CoolKicks continues to push the boundaries of what it means to be a sneaker store.
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CoolKicks Collectible Trading Platform Earns NFL Superstar Support
(Via Getty images / Hannah Scherwatzky)
By: Justin Cohen
Published Oct 7, 2022
What is CoolKicks?
CoolKicks is a sneaker and clothing brand, with a flagship store in Los Angeles, California. The store was founded in 2016 by Adeel Shams after he finished his masters program at Virginia Commonwealth University. CoolKicks is closing in on 700,000 followers on Instagram, and currently boasts over 1.4 million subscribers on YouTube.
Pushing content on social media has been an integral part of CoolKicks' rise to prominence in the sneaker scene. By engineering content with influencers in similar fashion to complex’s sneaker shopping shoe, CoolKicks becomes more than just a sneaker store, but a live studio where you can see where your favorite celebrities picked up their newest pairs of shoes. They even offer guests on their videos to take three shots on a hoop set up in the store, with $2,000 in store credit if the contestant can make two out of three shots. It’s innovative things like this that help make CoolKicks an even livelier storefront.
MynaSwap
MynaSwap is the newest endeavor from the CoolKicks team, and is one that could reshape the future of collectibles. Users on the platform can send assets they own like shoes, watches, or other collectibles, and CoolKicks will keep the items vaulted in a temperature controlled safe. A digital asset will then be made and sent to the user, who is still able to sell the asset with the digital collectible if they choose to do so.
The startup for MynaSwap has raised $6 million in capital, and have just peaked the attention of some high profile investors. Numerous NFL superstars such as Odell Beckham Jr. and Kyler Murray. CoolKicks is clearly at the forefront of how blockchain technology can be utilized, and we can’t wait to see how MynaSwap comes to fruition.
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