This premier collection will feature a roster of 10 models: KhrystyAna, Nickayla Rivera, Muriel Villera, Tessa Granier, Kendra Austin, Tory Williams, Eli Erlick, Jarry Lee,Mamy Fall, and Melinda DiMarco.
The 100% female-led team behind Fierce Studios has partnered with Saucony for the project, and holders of tokens with certain rarities will be rewarded with real-life shoes from the iconic sneaker brand. Additionally, a portion of proceeds from the initial sale will go to the 1000 Dreams Fund charity as part of Fierce's commitment to heralding young women. By incorporating their partnership with a leading sneaker brand, Fierce is building on a growing trend in the NFT landscape, tying the digital to the physical. This is the first of many brand integrations for Fierce, as we see our NFT project as a new e-comm channel for brands to reach consumers on a 1 -1 basis” said Marisa Skolnick, Head of Brand Partnerships.
Nickayla Rivera, one of the featured models for the project, said of her integration into the space: “NFTs provide an opportunity for artists, entertainers, models, etc to showcase their artistry in a unique progressive way. I’m so happy to be a part of this new digital space that showcases creativity and individuality around the world.”
Fierce Studios' project is the first NFT collection featuring real-life models, and demonstrates a potential avenue for creators to use NFT technology to uplift historically underpaid creators. The project drops for the public Wednesday, December 15th on FIERCE STUDIOS. Pre-sale is live today for ONE37pm readers at this link; password is "onefierce". Check out their website and join them on Fierce Discord to get more live announcements and prizes.