2021 saw the proliferation of PFP projects, and now 2022 has opened up lanes for a wide variety of disciplines to get into the world of NFTs. While PFP and algorithmic artwork is still one of the best avenues for producing a project, collections like Green Street's FLWRS NFT project demonstrate the way utility and community can be incorporated more fully in an era following the initial hype of non-fungible tokens.
The team behind Green Street, a decade-old firm, co-owned by Gary Vaynerchuk, are set to launch FLWRS on October 28th. The NFT art collection—based on some extensive world building and artwork—was created with creative direction by GREG MIKE, the founder of Atlanta-based ABV Agency, with support from ABV's artist collective.
“The cannabis industry deserves a future filled with FLWRS. We’re excited to bring the last decade of Green Street’s reputation and track record to the Web3 space,” said Rama Mayo
Producing one of the first cannabis projects in the NFT space, Green Street is uniquely positioned to offer a special kind of access due to their extensive portfolio and network in the world of weed. Holders of FLWRS will have access to exclusive physical products, digital content and token-gated real life experiences nationwide, including events at the recently opened 67,000 sq. ft Cannabis event and community based business epicenter, Green Street Los Angeles.
“Community is everything. We won’t stop until we’ve created the world’s largest and most connected cannabis community,” said FLWRS Co-Founder, Lincoln Barnett III.