By offering the everyday sports fan a chance to be an owner, general manager, or coach, roles reserved for a select few in traditional sports, Swoops is democratizing the basketball landscape.
ONE37pm sat down with Manish Sinha, the CEO and co-founder of Swoops, to learn more about the exciting project and the team behind it.
ONE37pm: What’s your background as a sports fan and when did you decide that you wanted to work in sports instead of exclusively being a fan?
Manish: So I grew up during the Shaq and Kobe era with the Los Angeles Lakers and that was really when I became a sports fan through and through. I caught the tail end of Michael Jordan’s [Chicago] Bulls career and played basketball casually as a kid and into adulthood. I’ve always been a big gamer too, playing NBA2K and other sports games like that.
What brought me into Swoops was the promise of ownership. With traditional video games, you turn it on, you move the player around and then you turn it off and that’s the extent of your relationship and interaction with the video game and I’ve always wondered, alongside my cofounder David, if there was a way to reimagine that so that’s what brought me to Swoops.
ONE37pm: If you had to give a quick 30-second pitch to your average NBA or NBA2k to try Swoops, what would be your main hitting points?
Manish: If you want to be a team owner or GM, usually you have to be a millionaire or billionaire. With Swoops we’re changing that, we’re democratizing that ownership so that anybody, including you, me, or anyone, could be such a person.
We’re doing that behind the technologies and the promise behind the blockchain and NFTs and making this new sport and new league of virtual basketball.
ONE37pm: To build on that a bit, sports are one of the biggest industries around the world, a multi-hundred billion dollar industry, but in traditional sports fans see little to none of that value end up back in their pocket.
How does Swoops use Web3 technology to change this and do you see this as the future of sports where fans get a bigger piece of the pie?
Manish: The hard truth here is that as a fan your ability to change the game is really limited. Usually, you can pick up a video game, you can watch it on TV, can gamble on it, or you can play fantasy sports. In each one of those cases, as you said Noah, your ability to capture the value generated from the game is very low and as a fan you’re never able to change the events that happen on the court, in the arena, and the promise behind Swoops, in fact, our mission, is to change that by making it possible for anybody to be a GM and an owner, and also to be a coach and have the ability to change what happens in the game.