Having spent the majority of his adult life as an officer in the British Army, Toby gained a lot of useful leadership and community-building skills while touring in Iraq, which he has successfully utilized in the web3 space.
In 2017 while still in the Army, Toby invested some money into crypto. This was his first introduction into the world of web3 but eventually stumbled upon NFTs in late 2020 while interacting with the crypto Twitter community.
He has experienced many ups and downs in the NFT space. From minting and selling five Bored Apes for only 0.2 ETH each to joining the Cool Cats Discord before their launch and fostering a relationship with the team as well as famous artist and designer Vinne Hager, who he currently manages today.
After their initial meeting, Toby and Vinnie chatted over Facetime for a week before Vinnie eventually decided to fly to Los Angeles to meet Toby in person where they began developing the concept for the Letters NFT collection.
Although meeting Vinnie was a huge milestone in Toby’s career, that wasn’t the only memorable relationship he was able to form while hanging out in the Cool Cats’ Discord. Additionally, Toby met Will Nichols and ZachGoesHard who are the other two co-founders of Weather Report.
Both Will and Zach have experience as creative directors for various streetwear brands and have worked with entertainment companies like Atlantic Records and Sony, giving them a bit of leverage when it comes to building brands and creating a strong community.
Will in his own right is an extremely talented photographer and has a successful NFT collection called: Somewhere Else: A Collection of 100 Palms, which showcases his ever-evolving style as an artist.
As for Zach, he is Weather Report’s creative director and is the thoughtful mind behind the Weather Report brand.