From September 20-22, World of Women will host an unprecedented event in Decentraland alongside digital fashion powerhouse The Fabricant and virtual event brand RLTY.
World of Women Jumps Back into Digital Fashion with The Fabricant and RLTY
The 3-day event in the metaverse will feature big names in fashion and tech
The 3-way partnership is another example of how popular NFT collections can evolve into global brands that span multiple industries like music, sports, and fashion. Another beloved NFT community, Doodles, raised $54 million in funding to explore music and gaming. Bored Ape Yacht Club performed at the VMAs alongside Eminem and Snoop Dogg. Nike acquired RTFKT earlier this year.
Michaela Larosse, Head of Content at The Fabricant, sees this as a unique opportunity.
“The Fabricant x World of Women collab is focused on enabling women and fashion to storm the gates of web3," Larosse said. "This event again demonstrates how we're defining the future of the fashion industry and bringing style to the metaverse.”
Housed in Amsterdam, The Fabricant is a world-class digital fashion studio pioneering the future of fashion. They boast past projects with big names like Adidas, Puma, and Under Armour.
The biggest digital fashion event of the year
If you want to learn more about the industry, showcase your talents, and network in the digital fashion world, this is the event for you. The 3-day expedition in the metaverse will feature some of the biggest names merging fashion and technology.
RLTY will host the event in Decentraland, centered around a custom-created fashion headquarters. Guests can look forward to educational panels on digital fashion from the World of Women, The Fabricant, and other industry icons, as well as music and entertainment.
Events like this would not be possible five, ten years ago. RLTY was created to unite eventgoers around the world to gather and discuss innovative ideas, and this week we're accomplishing just that
- Zack Sabaan, Co-Founder at RLTY
A live video stream will accompany the main event on day one, Tuesday, 20 September, and the educational panel discussion on 21 September.
The Fashion headquarters, “Synth Ave”, is inspired by the famous New York fashion street Fifth Ave. Developed by the RLTY team, the sprawling Synth Ave will showcase World of Women NFTs along the walls, among other web3 goodies and secrets.
Around the building, carefully-curated WoW x Fabricant family designers will set up pop-up shops to showcase their unique art and collectibles.
POAPs, VIPs, and NFT Wearables For All
You read that right. WoW POAPs. You’ll have to pay close attention to our socials if you want to grab one 👀. Somewhere deep in the Synth Ave fashion headquarters, a POAP dispenser will be waiting for lucky attendees to collect NFTs and enjoy.
Are you an event panelist, designer, or WoW member? RLTY has constructed a state-of-the-art VIP area to bring together world-class digital fashion designers and material creators.
Now on to one of our favorite parts of the event.
To kick off a fantastic event, The Fabricant launched 27 Decentraland original looks in collaboration with World of Women on OpenSea. Yup, you can buy one now. The looks will be featured as 3D rotating Dispensers on display within the Synth Ave building.
Eventgoers can buy the different Decentraland original looks directly at the dispensers using Decentraland’s native token MANA.
The 27 fashion looks will be part of a 1000-piece collection. The collaboration also includes 1000 The Fabricant x WoW crypto purses and a limited edition supernova purse. A “photo booth” will also be available for taking pictures (or screenshots) of your new and improved metaverse avatar look.
The Future of Fashion is Digital
With so many big brands entering the space, fashion designers are increasingly exploring digital landscapes to iterate new concepts and try looks in a sustainable, efficient, and waste-free environment.
As one of the largest collaborations in digital fashion, you’ll want to stay tuned to RLTY, The Fabricant, and World of Women socials leading up to the event for more news about side events, contests, prizes, and more for the 3-day extravaganza.
This is the showcase of the future of fashion. The future of fashion is digital. If you care about fashion, technology, web3, and the environment, you won’t want to miss this event!