When we last spoke to Khristina Williams in September 2020, the entrepreneur had already accomplished a lot with Girls Talks Sports TV with plans for more. Today Williams has some big news. Athletes Unlimited has partnered with Girls Talk Sports TV for the 2022 Inaugural Basketball Season, taking place from Jan. 26 to Feb. 26 in Las Vegas, Nevada. Williams, a 2021 Forbes 30 Under 30: Sports selection, founded the digital sports media outlet Girls Talk Sports TV in 2018, providing a place to give women a voice in the sports media industry and has served as a destination for WNBA social and digital content.
Athletes Unlimited Partners With Khristina Williams and Girls Talk Sports TV
The groundbreaking deal was announced today
She will join Athletes Unlimited Basketball for opening weekend, produce content and engage with fans through initiatives such as a live watch party, Instagram takeovers, weekly mailbags and written content for AUProSports.com. Girls Talk Sports TV has amassed 23.5k followers across Instagram and Twitter, while Williams has 20.k followers on her own channels. In 2021, she launched "Women Sports Wednesday" on Spotify Greenroom, where she discusses the latest & greatest in the world of women's basketball.
We caught up with Williams yesterday to discuss the exciting news. Here’s what she had to say:
"This opportunity with Athletes Unlimited came about because they are launching their pro-women's basketball league. They tapped me as black women to tell these stories of the athletes. It’s more than just investing, and it’s equally important to invest in the people who are creating the content and the fan projects. We talked about how fluid sports fans are, and Athletes Unlimited tapped Girls Talk Sports TV to be a digital partner. It’s exciting all around the board, and gives athletes a chance to play outside of their commitment to the WNBA.
Imani McGee Stafford is coming back, Kalani Brown who decided to join and is looking to make a WNBA comeback and use this opportunity to show her game. This could be the start of her 2022 contract. Then you have Sydney Colson who is another player as she didn’t play last year. Athletes Unlimited is a great way to get second chance opportunities. You also have Ty Young who has retired but wants to stay around the game, and then you also have Courtney Williams who because of the altercation that happened last year, is gonna use this opportunity to prove why she’s an all-star. This is great all around the bar, and it’s going to challenge me to tell all of these stories, whether it’s writing or the weekly content show.
In addition to Williams, the league will also be collaborating with Basketball content creators Jasmine Baker, Greydy Diaz, Terrika Foster-Brasby and Victoria Jacobi to give fans an inside look at the first weekend of action.
Athletes Unlimited Basketball’s first season will take place in Athletes Unlimited Arena at the Sport Center of Las Vegas, less than two miles from the Las Vegas Strip. Games will be broadcast in the U.S. on either FOX Sports, CBS Sports Network, Bally Sports or Athletes Unlimited digital channels. Additional international media partners will also be added.
Tickets are available via AUProSports.com.