G.H.BASS is introducing its first ever apparel line alongside a new collection of footwear for the Fall/Winter 2023 season. The Modern Ivy Apparel Collection is a curated collection of versatile essentials that exude classic style, designed for a modern lifestyle. Inspired by both Ivy League and Contemporary fashion trends, the collection represents a fusion of timeless elegance and timely, contemporary sensibilities, with comfort and ease at its core.
We caught up with G.H. Bass President Chris Paulk to hear a bit about the thinking going into this collection. The momentous decision to go into footwear after nearly 150 years is very much inspired by bringing the quality from the footwear into their garments: "We often say to ourselves that the best way to respect our past is to work towards the future. So by taking things like a Weejun that you can wear and wear and pass down. It's the same thing, but with an oxford."
VP of Design, JR Hancey, added: "The idea is, what is the best thing that accompanies a Weejun? So we pick staples, like a varsity jacket, a oxford shirt, a chore jacket, a chambray shirt, a wool pant, varsity sweater. Things that that could just sit in your wardrobe forever and be passed down."
Key pieces in the Modern Ivy assortment include workwear-inspired vests, wool trousers, waterproof tech jackets, rugby sweaters, varsity jackets and more. Modern Ivy embraces clean lines and thoughtful detailing, to create pieces that remain relevant and timeless. The assortment will be available beginning September 26, 2023, with pricing ranging from from $45 to $350.