Fashion comes in waves. Trends gain momentum and right before what’s hot spills into the mainstream, a more whimsical version bubbles up. Some 18-24 months ago, influencers had highly-stylized Instagram profiles curated by creative directors who managed and ‘directed’ each post, making sure they all laddered up to certain personal brand ‘motifs’ and that the grid pattern was actually an interpretation of society’s sentiment towards global warming. Now, Kendall Jenner and Emily Ratajkowski solely post, or ‘shit-post’ shots straight from an iPhone (or disposable camera) or repost pictures sent to them from an event without any narrative or correlation to their last post.
And, we suspect that the same thing is going to happen to NBA shoes. NBA sneakers are taken pretty seriously right now. For a lot of players, they are a mini billboard for something that they care about. These topics range but are almost always solemn; names of family members, a tribute to a loved one that recently passed, a psalm, a quote with personal meaning.