Bad Bunny's Style is Changing 2020s Fashion

Exploring some of our favorite looks from the Reggaeton star.

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If you’ve been keeping up with the music and entertainment scene, then you already know that nobody’s had a bigger year than Bad Bunny. His fifth studio album Un Verano Sin Ti debuted at number one on the Billboard 200 where it remained for thirteen weeks. He’s projected to be a top nominee and candidate for “Album of the Year” when the 2023 Grammy nominations are announced on November 15th. He made a talked-about appearance in critically acclaimed film Bullet Train this year, and it was just announced that he will star in the 2024 movie El Muerto, a film set in Sony’s Spider-Man universe. On top of all-that, he is a fashion trendsetter. So let's celebrate Bad Bunny's style.

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Of course, Bad Bunny’s music is predominantly reggaeton and Latin trap. If you’ve ever observed his fashion, you’ll also see that it is very much latin and reggaeton/island influenced, which is a natural seeing as though he was born in the Almirante Sur barrio of Vega Baja, Puerto Rico. It’s quite simply in his blood.

Now, this is the first time we’ve seen reggaeton and latin music (and its fashion trends) crossover to the top of the U.S. charts. There was Gloria Estefan who at her peak in the 1980s and 1990s was known as the “Queen of Latin Pop,” and had a unique sense of style.

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Then you had Selena in the 90s, whose album Amor Prohibido went on to become the fastest selling Latin album of all-time, and as we all know, Selena is a fashion icon.

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There was also the “Latin Explosion” of 1999 which saw Jennifer Lopez, Enrique Iglesias, Marc Anthony, Christina Aguilera, etc., dominating the charts pretty much all at the same time.

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And then there was Daddy Yankee in the 2000s, and Pitbull who started achieving mainstream success towards the end of the 2000s plus more.

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Each of these artists had culturally-influenced standout fashion moments to go along with their various chart successes. The same is true of Bad Bunny, who always pays tribute to his roots in one way or another.

For example, in the video for “Tití Me Preguntó,” (which looks like it was filmed in the Bronx), you can see some of the background dancers wearing festival/parade costumes. Then if you take a look at the party scene in the video for his single “Me Porto Bonito” featuring Chenco Corleone, you can spot Bad Bunny wearing a sheer lime green and black top paired with jeans and sunglasses. 

Here’s some more of our favorite style moments from Bad Bunny:

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This yellow denim get up from his concert in San Juan

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His green overalls from the same show.

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This all-red fit from Made in America.

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This laid-back pink look from his World’s Hottest tour.

You see, island and caribbean style is all about colors, patterns, and garments. It’s bold, daring, and challenges the norm. It’s full of confidence and swag. It represents your individuality and culture. It’s you. 

Bad Bunny’s sense of style is unmatched because it’s uniquely him. And we love it.

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