ONE37pm: What kinds of clothing pieces do you currently offer? Also, the line is sustainable, correct?
Brianna: We are most famously known for our super comfortable quality athleisure and loungewear! We offer tanks, tees, dresses, bodysuits, pants, and all your everyday essentials. Our pieces value comfort, and simplicity, and are thoughtfully designed to flatter your unique features. We want to help people build a minimalist wardrobe and strive for a more sustainable approach to fashion.
My ultimate goal has always been to create a brand that encourages conscious consumption. BRIAVIA is a sustainable efforts brand. The excess waste produced by fast fashion has been a major concern for me, and I aim to make clothing that can be worn for years. In addition to our "GO GREEN" initiative, where we plant a tree for every purchase made, I sell samples and gently used returns at a discounted price on a third-party reselling app. I am planning to create a dedicated section for this effort on my website this year.
I am also educating my customers by providing monthly reports on how they contribute to environmental conservation. I believe since my business has an audience, why not educate my customers and provide them with resources or options to learn more? This business is not just about creating clothes, it's about building a brand that challenges the fast-fashion ecosystem and empowers people to make conscious decisions when shopping.
ONE37pm: What is your favorite part of what you do?
Brianna: Seeing a customer's confidence grow while wearing my clothing is the ultimate validation as a designer. Clothing plays a big role in how we present ourselves to the world, and when you see a customer feeling good about something you've created, it means that you've been able to tap into their personal style and experience the best version of themselves. To me, clothing is not just a practical necessity, but a form of self-expression and can greatly affect anyone regardless of age or gender. While I love creating something that looks good, my favorite part is helping people feel good!