The CEBL and Foot Locker Canada Link For a New Collab

The Canadian Elite Basketball League has a new announcement and it's an exciting one. Foot Locker Canada and the CEBL have agreed to a deal that will make Foot Locker Canada the league’s newest sponsor for the 2022 season, which started on May 25 and will conclude August 14th at Championship Weekend in Ottawa.

Now check this out.  This new deal will be in effect across all 10 CEBL teams and the Foot Locker logo will be displayed on each team’s home court. The partnership will include fan activations, player appearances, youth basketball camps, exclusive behind-the-scenes content, and more.  

Foot Locker Canada continues to be a go-to destination for all basketball needs, on and off the court, including extensive and exclusive product from New Era, adidas, Nike, PUMA, New Balance, Converse, and more, and we caught up with Mike Morreale, CEO & Commissioner of the CEBL to talk more about what we can expect.

ONE37pm: Mike this is exciting! This is also our first time chatting with the CEBL, so nice to meet you guys. How did this partnership with Foot Locker come about?

Morreale: Oh we’re really excited! It’s very important and fits quite well with everything we’re doing in the CEBL. This came to be really because one of our team owners has a relationship with OVO, and from there we were really able to make the connection with Foot Locker Canada and establish a partnership.

ONE37pm: In addition to the official Foot Locker logo being displayed amongst all ten CEBL teams, partnership will include fan activations, player appearances, youth basketball camps, exclusive behind-the-scenes content, and more. What does that look like for the CEBL in particular?

Morreale: Just more brand awareness in general from a team and league perspective. There’s going to be merchandise available, and an in-store integration for our fanbase. It sort of feels like a 1+1=3 scenario in terms of everything that we will be offering.

You can keep up with the CEBL via their Instagram.