The Canadian Elite Basketball League has a new announcement and it's an exciting one. Foot Locker Canada and the CEBL have agreed to a deal that will make Foot Locker Canada the league’s newest sponsor for the 2022 season, which started on May 25 and will conclude August 14th at Championship Weekend in Ottawa.
Now check this out. This new deal will be in effect across all 10 CEBL teams and the Foot Locker logo will be displayed on each team’s home court. The partnership will include fan activations, player appearances, youth basketball camps, exclusive behind-the-scenes content, and more.