12 Days of Christmas Spotlight: C'est Bon's Bright Future

Day 12

cestbon mobile
Photo by Julien M. Hekimian/Getty Images

And finally, on this 12th Day of Christmas our true love sent to us twelve drummers drumming, eleven pipers piping, ten lords a-leaping, nine ladies dancing, eight maids a-milking, seven swans a-swimming, six geese a-laying, five gold rings, four calling birds, three french hens, two turtle doves, a partridge, a pear tree, and… C’est Bon—the twelfth and final selection for our 12 Days of Christmas brand spotlight series. Brand founder Mamadou Bah blends together the influence of basketball, early streetwear and contemporary art to concoct the C'est Bon aesthetic.

The brand has had a very successful 2022, and we’re sharing with you their history, all the reasons why we love them, and some of our favorite moments/campaigns of the year.

You can also read an in-depth interview with the brand's founder Mamadou Bah here.

RELATED: 12 Days of Christmas Spotlight: Outlier and Their Trippy Approach to Design

History of C’est Bon

Why We Love Them

Our Favorite Moments

Here are some of our favorite moments from C’est Bon in 2022.

FW23 Preview

Jarvis Landry

Class of 2022

SS22 Fundamental Delivery 1

Paris Fashion Week SS23

We quickly caught up with Bah to talk about what the brand has planned for the New Year. Here’s what he had to say:

“2023 will be very exciting for us at C’est Bon. We’re looking forward to all the projects and activations that we have lined up, along with the opportunity to learn and grow as we continue this journey.”

Well, that concludes our 12 Days of Christmas series. We really appreciate you all for tuning in. Happy Holidays!

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