12 Days of Christmas Spotlight: C'est Bon's Bright Future

C’est Bon was founded by Mamadou Bah in 2018, beginning with  a series of pop-ups and activations. The Guinea-born, Detroit-raised designer was previously a basketball player whose dreams of turning pro were railroaded after an ACL tear. During that time, Bah, who had previously begun taking up an interest in fashion during middle school, experimented with creating designs during his recovery, which eventually led to establishing C’est Bon.

Bah started with selling/gifting screen printed tees, eventually expanding into more evolved pieces. Now four years later, C’est Bon is continuing to grow with Bah making his runway debut during Men’s Paris Fashion Week SS23.

We love the intersection of hoops and fashion, which can be seen amongst some of their pieces. We also love C’est Bon’s tactical pieces which are very technical and cutting edge in their look and feel. We’re also really feeling their evolution as a brand. Four years is a relatively short time to go from printing t-shirts to having a show during Paris Fashion Week, and we admire the rise.

While the Fall/Winter 2023 collection hasn’t been officially released yet, we’re feeling the previews.

Jarvis Landry showing off his L’avenir Sweater was super cool.

The Class of 2022 campaign showcased at ComplexCon was a neat concept.

Delivery 1 of the Spring/Summer collection was sick. We really loved the pieces from that drop.

And last but not least, Paris Fashion Week SS23 where the brand made its debut.