12 Days of Christmas Spotlight: How Daily Paper Has Become One of the Fastest Growing Brands In Europe

Daily Paper was established in 2012 by three childhood friends. Inspired by the owners African heritage, Daily Paper was previously a blog established by Hussein, Jefferson and Abderrahmane who together shared a love for music, art, fashion, and culture, growing the brand into a household name, one that now has 468K followers and counting on Instagram. And not only that, but Daily Paper is one of the fastest growing fashion brands in Europe.

Simple. For all of the reasons above. We love the different cultural influences present amongst the brands founders and their respective pieces. We love their unique history as they were previously a blog that in turn became a major rising fashion brand. And we also love the fact that they only put out two collections a year. Those two collections focus on both men and womenswear, and offer timeless designs across accessories, ready to wear and a range of capsules across the season.

This recent shoot promoting their elevated essentials was quite nice.

One of the latest additions to their winter collection, the Monogram Pondo Body Warmer is made with DP monogram premium nylon exterior while filled with recycled polyester for maximum insulation. The Body Warmer is available in clover green and black.

This is a very cool video that shows the 2-in-1 Reversible Nathim Jacket, which features custom Basotho wool with DP graphics.

We can’t forget this kit which was featured in EA Sports FIFA 2023.

Another shot of their Fall Winter 2022 Collection.

And last but not least, their collaboration with Beats By Dre was super dope.