“If you're having a bad day, you hop on a bike and it can change your day,” Jerome Peel grins to me as he recounts his past few years running the IG page @citibikeboyz. If you’ve ever ridden a Citi Bike, odds are you remember just how heavy and cumbersome the bikes can be. So when you see Jerome perform some sort of deeply acrobatic stunt on a bike that weighs roughly the same amount as a traditional straight barbell, it leaves an impression. Throughout our conversation, it becomes abundantly clear that the page wasn’t created for views or virality; it’s actually just because Jerome loves Citi Bikes.
Since 2017, Peel and friends have run the account just for the fun of it; Jerome’s "bread and butter" is running the clothing brand Peels; a dedicated profile on Peels is on the way.