ONE37pm's 7 Drops to Watch This Week

The apparel capsule collection represents the first VF partnership with a designer in this style, and is comprised of hoodies (retail price $235), tees (retail price $55), and beanies (retail price $48), each featuring a flying Driven Dragon.

The Dragon is the Shui's brand, symbolizing good luck, strength, and longevity. The hoodies are made from premium 100% Cotton French Terry in Cream, with a custom embroidered VeeFriends Logo and Driven Dragon in quality silk thread. The tees are made of 100% Premium Cotton with the Driven Dragon Silk Screen printed, and the beanies are made of 60% Polyester and 40% Acrylic. 

"The Driven Dragon character was my first choice because it spoke to me the most. Drive is the primary component of the motif that I frequently employ in my work because without it, I couldn't have advanced to where I am now, and that combination just made perfect sense to me," Kim Shui adds. "It's such a distinctive collection, and I hope that when people wear it, it inspires them and makes them feel more determined, strong, and capable of achieving their goals."

The VeeFriends x Kim Shui clothing collection is available now in limited quantities on Kim Shui's site.

Read more about the collection here.

As part of the ongoing revitalization of ICECREAM, the skate brand is releasing a collab with LA-based skate collective and brand, Crenshaw Skate Club. The capsule was designed in part by 19-year-old Crenshaw Skate Club Founder Tobias McIntosh, who was inspired by the kids on his block for the collection.

We caught up with Toby to hear a bit about how the collab came to life:

"Being able to collaborate with ICECREAM means a lot to me. When I started skating, 'ICECREAM Vol. 1' was one of the first skate videos I watched and I’ve rewatched it countless times. To now have the opportunity to collaborate with ICECREAM is surreal.

While this collection technically released a few weeks back, it's still one of our drops to watch this week because of how simply wonderful it is—from the design to the charitable component. Like with all of Grand's collections, the pieces incorporate interesting materials and textures into classic silhouettes, creating garments that are just as appropriate in the street as they are at a dinner. Additionally, a portion of all the proceeds from the collection goes towards feeding New Yorkers in need.

As part of their partnership with the Mexican Football Federation, adidas is releasing six one-of-a-kind Samba models to be raffled off through the adidas app. Each of the Sambas is an homage to an iconic Mexican national team jersey and the federation's longstanding partnership with the sportswear giant.

Entry is open now through October 16th.

For Siegelman Stable's newest release, they're dropping a three piece capsule to coincide with the $1,000,000 International Trot in NYC.

Reebok has been hard at work over the past few months releasing a vast array of exceptional colorways of some of Allen Iverson's signature shoes. And the month of October will see three AI sneakers releasing, with this week's drop coming on the 14th.

Keep your eye on their site to see when the other colorways are dropping this month, and be on the lookout for "97 Lux" iteration later this week.