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A First Look at Lacoste’s New Dope Campaign Featuring A$AP Nast

Peep the images here first

lacoste asap nast campaign mobile
Photo courtesy of Lacoste/Oliver Hadlee Pearch

Legacy brand Lacoste has unveiled a brand-new look. Sourcing talent from diverse backgrounds and professions, the new #CrocodileInside campaign highlights the freedom of mind, sportsmanship and tenacity that ONE37pm holds dear.

Each guy wears one (or many) Lacoste signature polo shirts in saturated hues. Photographed by the up-and-coming English photographer Oliver Hadlee Pearch, here is your very first look at the new (and in our opinion, improved) Lacoste vibe.

lacoste noah becker c oliver hadlee pearch
Photo courtesy of Lacoste/Oliver Hadlee Pearch
lacoste novak djokovic c oliver hadlee pearch
Photo courtesy of Lacoste/Oliver Hadlee Pearch

Noah Becker

Instagram handle: @noahalotoftings

Who he is: German DJ

What he does: Son of legendary tennis player Boris Becker, Noah Becker followed his own interests in music and fashion. He researched electronic sounds and soon made a name for himself as a DJ in Germany.

Novak Djokovic

Instagram handle: @djokernole

Who he is: Serbian tennis player

What he does: Considered one of the greatest players in the history of tennis, Novak Djokovic shares the same values as Lacoste founder René Lacoste like tenacity, freedom of movement and artistic expression. He’s the perfect addition to this campaign.

lacoste moha la squale c oliver hadlee pearch
Photo courtesy of Lacoste/Oliver Hadlee Pearch
lacoste asap nast c oliver hadlee pearch
Photo courtesy of Lacoste/Oliver Hadlee Pearch

Moha La Squale

Instagram handle: @mohalasquale

Who he is: French rapper

What he does: Despite a difficult childhood, Moha La Squale was spotted by Belgian film director Barney Frydman, who advised him to enroll at the Cours Florent. He has since established himself as a standout rapper.

A$AP Nast

Instagram handle: @asvpxnvst

Who he is: American rapper

What he does: Born in Harlem, New York, A$AP Nast always knew he’d be in music and is a member of A$AP Mob. He is such a Lacoste fan that he has the iconic crocodile tattooed on his chest. 

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Photo courtesy of Lacoste/Oliver Hadlee Pearch
lacoste sang woo kim c oliver hadlee pearch
Photo courtesy of Lacoste/Oliver Hadlee Pearch

Salif “LaSource” Gueye

Instagram handle: @salif_crookboyz

Who he is: French-Senegalese dancer

What he does: Salif Gueye performed in the streets of Paris and found fame through social media. His tenacity has allowed him to dance all over the world.

Sang Woo Kim

Instagram handle: @sangwo0

Who he is: Korean artist

What he does: Sang Woo Kim listens to his instincts and has become a well-known multidisciplinary artist because of that. He exemplifies the grit and grind of Lacoste.

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Photo courtesy of Lacoste/Oliver Hadlee Pearch
lacoste rod paradot c oliver hadlee pearch
Photo courtesy of Lacoste/Oliver Hadlee Pearch

Alton Mason

Instagram handle: @altonmason

Who he is: American model

What he does: Before becoming a world-famous model, Alton Mason trained rigorously as a dancer. He piled his polos high, rocking the popped collar look of the ’80s.

Rod Paradot

Instagram handle: @rod_paradot

Who he is: French actor

What he does: Coming from a humble background, Rod Paradot didn’t mean to become a film star. But his first film landed him a César award for Most Promising Actor at the age of 19. 

Other notables featured in the campaign are Chloë Sevigny, Serena Motola, Ebonee Davis, Clara 3000 and Jamie Bochert.

Related: Get Your First Look at the Nike Air Max 720

Related: Prove Your Allegiance with These AAF Varsity Jackets

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