When it comes to brand longevity in sports, fewer companies have stood the test of time better than legendary brand FootJoy. Established in 1857 under the moniker Burt and Packard Shoe Company, the Massachusetts-based business worked for over a century to establish a dedicated golf fan base consisting of devoted customers before officially becoming FootJoy in 1985 after being acquired by the Ashnet Company from General Mills.
How FootJoy Continues To Be One of The Global Leaders In Golf
We spoke with the legendary brand about everything they have been up to
The FJ x Buscemi collection features the same world-class performance players expect from Premiere Series but is elevated in design with a luxurious touch from one of the world’s foremost experts in footwear fashion. “The Player’s Shoe” is engineered with premium full-grain leather offering unparalleled beauty and constructed to resist stretching, providing a discerning sense of style. Equipped with Softspikes, the shoes deliver a no-slip grip allowing you to hit the course all day long with style and comfort.
With the Masters just a little over three weeks away, we caught up with FootJoy Senior Vice President of Consumer Experience Ken LaRose to talk about everything the brand has been up to as of late.
ONE37pm: Thanks for chatting with us Ken! Congrats on the partnership with Buscemi. Could you talk a little more about that?
LaRose: The Buscemi partnership is a fun collaboration. We had a very exciting opportunity to collaborate with Jon Buscemi who is a self-proclaimed golf nut and a huge fan of the brand. There’s big mutual respect between us, which helped lead to this partnership.
ONE37pm: What does FootJoy look for in a potential partnership
LaRose: First and foremost, FootJoy is a golf brand that is meaningfully rooted in the passion for the game of golf, so that is what we look for in our potential partners. We also look for partners that can add a new dimension to our brand, for example, Buscemi. Ultimately the partnership has to be something that we fully believe in.
ONE37pm: What is the overall strategy behind FootJoy?
LaRose: FootJoy is the global leader from head to toe in golf. We’ve been around for over a hundred years, and having said that, we are very much focused on how we can lead the game going forward. There is a lot of energy spent on how we can elevate for the future, and what we can do to enhance the consumer experience. There’s a ton of passion around the sport of golf and a lot of ways to participate in great things for the game.
An exciting lineup indeed. You can continue to keep up with FootJoy's latest announcements on Instagram.
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