Since the launch of its first apparel capsule in 2018, Grand Collection has quickly found its footing in the NYC skate scene as a brand for the culture. Helmed by one of the kindest people I've ever met, Ben Oleynik, Grand is constantly in a process of giving back to the community. Oleynik and Grand have shown a spotlight on iconic NYC establishments, raised money for Ukraine and released numerous collections over the years that represent the enigmatic world of NYC skateboarding.
Grand Collection and Iconic Magazines Release Zine Celebrating NYC Skate Culture
Grand x Iconic Magazines
In the brand's latest effort to highlight NYC institutions, Grand collaborated with Iconic Magazines, a deli/magazine retailer in the lower east side that boasts one of the few remaining extensive catalogues of print journalism. We at ONE37pm caught up with the founder of Iconic, Hemal Sheth, earlier this week to hear about his process of maintaining such a hub of creative culture in 2022.
The collaboration event, which took place Thursday evening, was truly one for the books. With tunes provided by Jéfé reverberating throughout the lower Manhattan mainstay, a swath of skateboarders, artists and fans of Grand spilled out onto Mulberry Street throughout the evening.
The launch party marked the release of Grand's zine with Iconic, entitled A Paper Trail—a love letter to NYC's skate culture. The zine released in tandem with a series of three tee shirts cementing the collab; the zines and shirts are available to purchase at the Iconic Mulberry location and Dover Street Market.
"I met the owner of Iconic, Hemal, and we connected instantly over our love of print. I've been going to his shops forever, it's such a special and unique experience. So we wanted to do something together to support and really celebrate magazines and his shop," Ben explains how the collab came to fruition. "Then I spoke with Scott from Dover and we partnered to launch the collection in their London location and E-SHOP. Dover already supports print with a book and magazine section in their stores, so it was a perfect fit."
From artists like A$AP Ferg to skaters like Buggy Talls, the community showed up in a major way to support the release. It was an electric event; browse through the photos below for a slice of the experience.