As the age of social media and the internet shifts into the burgeoning realm of Web3.0 and NFTs, and with the promise of a metaverse looming ahead, many are experiencing digital fatigue from our digital word. Vinyl sales are skyrocketing, vintage clothing is the mode du jour, and independent magazines are thriving. Fueled by nostalgia and yearning for the tangible, consumers crave the objects and media of yesteryear more than ever before.
Alternative and indie publications, in particular, chronicled the growth of the world's underground during the 80's and 90's, forging communities and pushing culture forward with paper and ink. New York's punk, art, and queer scenes were built upon print foundations whose impact continues to echo even today. New York-based skate and streetwear brand Grand Collection has partnered with Iconic Magazines, Manhattan's leading purveyor of zines, to celebrate the culture upheld by independent print media.