Puma and June Ambrose are linking up for their first ever co-branded capsule (the first of many we shall add), and it’s a certified banger. Entitled “Keeping Score,” this new collection is a celebration of Ambrose’s career and impact within hip hop and fashion, explores the idea of reflection, and encourages women to keep score of their wins. As the culture continues to shift in monumental ways, women on and off the court continue to become more aware of their power, as individuals and in numbers, and since joining PUMA in 2020 as the Creative Director for the Women’s Basketball category, June’s mission has continuously been focused on highlighting and empowering women, knowing life is a team sport and together we play to win.
PUMA and June Ambrose Are "Keeping Score" with Their First Co-Branded Collection
This collection is a 20-piece dimepiece, with footwear and accessories that are set to launch in two parts, with the first being available today. “Keeping Score” consists of ten pieces in a rich burgundy and blue colorway. Staying true to the prioritization of merging fashion and function, and drawing inspiration from the early days of her career, the initial product release includes reversible shorts and beanies, a removable mesh jersey sports bra, a balaclava, colorblock leggings, and an oversized hoodie.
Standout pieces include the Hood Hall of Famer tee and the breakaway maxi to midi skirt. The tee’s feature the phrase “Calling All Shots,” which embraces the notion of feeling powerful when wearing the pieces, and the skirt is full of versatility.
Additionally, there will be new versions of the classic Ralph Sampson sneaker and a design-forward Prevail sneaker will also be released within this drop which is good news for all of the sneakerheads out there. The relationship between Puma and Ambrose is an ever-evolving one, with major steps being taken today with this first release. Speaking to the essence of the campaign for the new collection, Ambrose wants to encourage women to, “only compete against the best versions of themselves; our gives are our gets. Let’s make this year count, let the clock begin Keeping Score.”
You can start keeping score by shopping the capsule, which retails for $30 - $200, and is available now and globally on PUMA.com, in PUMA stores and across select retailers.
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