Over the past few years, Reebok has been consistently putting out some of the most interesting and innovative collaborations in the sneaker game. By linking up with smaller designers, the sportswear giant has managed to release some exceptionally distinct variations of their beloved silhouettes. Today, they announce their latest sneaker with Korean designer KANGHYUK: the Reebok x KANGHYUK Premier Road Modern Mid.
Reebok and KANGHYUK Team Up on New Premier Road Modern Mid
What is Kanghyuk?
KANGHYUK was founded in 2017 by the two lead designers who were studying at the Royal College of Art in London. They would go on to be nominated for the 2019 LVMH Prize before creating a vast array of installations at many notable retailers worldwide and getting placements in some major music videos.
"We use details and materials from random man-made objects such as car-related accessories, airbag materials, anti-slip steel matt, sound insulation and we bring it to the texture; the small details depend on the fabric's characteristics," KANGHYUK told ONE37pm when we spoke back in February about their previous release with Reebok.
Reebok x KANGHYUK
Today's announcement follows the Premier Road Modern silhouette that the two brands debuted in 2020 as part of their ongoing partnership. The newest iteration boasts a mid-cut collar, building on the Premier Road Modern “Car Part” version released by the two brands two years ago.
The latest sneaker from the two brands is a stark departure from the traditional logo-centric design ethos of contemporary sneakers, utilizing an an abstract take on Reebok’s signature Vector logo embedded within the kicks crisp tonal color schemes.
The sneakers include bulbous padding around the ankle and a rubberized bumper and red foam midsoles for support and comfort. You can find the KANGHYUK logo stamped minimally on the heel.
The Reebok x KANGHYUK Premier Road Modern Mid will be available in two colorways – Black (GW6192) and Blue (GW6132) – each for $240.
The Black iteration will be available exclusively at Dover Street Market beginning June 23rd, before becoming available on Reebok.com and KANGHYUK.shop on June 25th. The Blue version comes a bit later; it will be globally available beginning July 1 from select retailers as well as Reebok.com and KANGHYUK.shop.
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