We recently caught up with James Chan, who oversees a lot of Reebok's collaborations—from the Tyrrell Winston kicks to the Eames Office Club Cs. When he and I chatted, he excitedly told me: “We’ve got existing and new partners in the pipeline. SNEEZE magazine and a bunch of other surprises as well.” And he's a man of his word.
Today, Reebok formally announced their collab with street culture magazine SNEEZE, comprised of two skate-ready colorways of the classic LT Court silhouette.
This collab marks the second such partnership between SNEEZE and Reebok; they previously teamed up in Spring of 2020 for a rendition of the iconic Club C, from which all sales benefitted BlackLivesMatter.
Their latest collab takes the form of two colorways of the LT Court silhouette from the '80s, constructed with the intent to be able to skate the kicks or wear them casually.
“Collaborating on a shoe isn’t easy,” commented SNEEZE. “It’s a lot of work putting something out there that we would be stoked to wear ourselves. We’ve had a nice run with Reebok and the shoes always turn out better than expected.”
“The angles of it are dynamic,” SNEEZE added. “Its stance has an attack to it, but it’s also very chill and looks really good on a skater.”
The kicks are made with an attention to detail intended to give them the same feel and quality as the original model from the '80s. Comprised of an entirely suede upper with contrast stitching—paired with a deconstructed toe box and vintage logos—the shoes are built to skate or admire for their nostalgic appeal.
The collab was brought together visually by photographer Joel Meinholz featuring Miami skateboarder Rezza Honarvar. Check SNEEZE's Instagram for some of the video content that helped bring the partnership to life.
The SNEEZE x Reebok LT Court ($120, GW9607/GW9514) are available beginning today exclusively from SNEEZE, and will have a wider global release July 15 from Reebok.com and select retailers.
