Here's All You Need to Know About The History of FUBU

The iconic brand is gearing up to celebrate their 30th anniversary

30year mobile

Let’s set the scene. The year is 1992. Kris Kross, Dr. Dre, and Arrested Development are a few of the many names that would dominate the rap charts that year. TLC has just made their arrival on the music charts. Mariah Carey is still a newbie, En Vogue and Boyz II Men are the groups to listen to, and Michael Jackson, Janet Jackson, Whitney Houston, Prince, and Madonna are still reigning supreme. MTV is at its absolute musical peak, and so is VH1. While at this point BET is nearly a decade old, it’s just now starting to rise through the ranks in terms of its shows and programming. 

New Jack Swing is in full effect, being heard in just about every song on urban radio, and fashion trends are starting to transition along with the music.

Enter FUBU. For Us, By Us.

Daymond John / FUBU

That in turn ultimately led to John’s mother suggesting that they go the advertising route, to which Samsung responded in 1995. The company invested in FUBU, and they say. “The rest is history.”

FUBU Co-Founder Carl Brown / FUBU

From there, FUBU began growing in popularity with notable names such as Dr. Dre and a young Ludacris sporting their stuff. Word of mouth was the biggest form of advertising back then, and as more people hit the streets in FUBU, others began inquiring who they were wearing and where they got it from.

Keith rotated
FUBU Co-founder Keith Perrin / FUBU

By the time 2003 rolled around, FUBU had mostly withdrawn from U.S Markets but re-branded in 2009. In the thirteen years since, the brand has gone on to collaborate with other major retailers including PUMA, Forever 21, Century 21, Urban Outfitters, and more.

FUBU Co-founder J. Alexander Martin / FUBU

This leads us to 2022. This year marks the 30th anniversary of FUBU’s existence, and they are celebrating in a major way. In what way you ask? All we can say is that this summer is going to be a big one.

Make sure you keep up with us through the summer as we continue to check in with the FUBU team.

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