Hypebeast culture is anything but a marketing ploy. In October 2018, Fashionista reported that resellers like GOAT, Grailed, Stadium Goods, Hypebeast and more had received approximately $179.8 million in investor-backed funding collectively over the past few years.
Streetwear has transformed our sense of what it means to be high fashion, and hype is a reflection of modern culture. With the drop business model built on a paradoxical sense of perceived scarcity and inclusivity, streetwear brands underscore the fundamental purpose of fashion: to express our needs for individual and communal creativity.
Today, few brands are forging the path for other streetwear companies and designers to follow. Here are seven brands that have succeeded in the streetwear space and aren’t going to disappear any time soon.