On this week’s episode of Inside the Screen, Don speaks with the founder of Visuals by Impulse, Caleb Leigh. Visuals by Impulse is a design marketplace for all kinds of broadcasters, from gamers to Twitch comedians. Leigh spent a lot of time working at Fortune 500 companies in cybersecurity before he left to start his marketplace in 2015, which already has an immensely impressive roster of clients.
Inside the Screen with VBI Caleb | Ep. 9
The whole conversation between Don and Caleb is super interesting for anyone entering broadcasting/streaming in 2020. VBI Caleb provides an often overlooked resource for creators: beautifully designed aesthetics. One of VBI’s biggest strengths is its commitment to its clients. Leigh discusses with Aaron how, especially during the pandemic, it’s been important to create a work/life balance for him and his employees. “You’ve gotta take some time at the end of the day to focus on number one,” he says. It’s an important lesson for all creators who are deeply passionate about their work; you still have to prioritize yourself and your well-being to do your best work.
They dive into Esports and gaming's future, emphasizing the growing anonymity in some streamers’ personas. Speaking of streamers like Corpse Husband, Leigh says: “We’re in this new age of faceless YouTubers, faceless gamers, and they’re killing it. And so, by having the creatives behind all this, this, in my opinion, is the next big thing.” Especially in an era where people don’t need to show themselves to be a persona, the design around them is paramount.
The duo spends a lot of the conversation discussing developing technology in 2020 and the constantly evolving Esports/streaming space. When discussing new gaming tech in 2020, you can’t omit the PS5. Speaking on the growing resale market in gaming as well as trading cards, Caleb says: “It’s like the new Supreme of gaming.” They spend a bit of time talking about Pokemon cards too, which you love to see.
Near the end of the conversation, they turn to Caleb’s future and the future of his brand VBI. For the future of VBI, he emphasizes a growing commitment to the technology aspect of the brand. “We marry up design and technology.” And on a personal level, he wants to prioritize his family and financial future. He also has a heartfelt and wonderful goal for years to come: “I want to continue to help inspire and lead the new generation of these gig economy entrepreneurs.”
If you want to hear the whole conversation (I guarantee you do), make sure to watch the whole episode above. Caleb has so much insight to offer and represents such a cool role in the growing Esports world.