Ever wonder what it takes to blow up on TikTok as an artist? TikTok is perhaps the greatest resource for artists who want to market their music; it allows artists to connect with users worldwide. The app offers a variety of tools that artists can use to market their music and is free to use, making it an accessible platform for all types of artists. TikTok is constantly evolving, which means there are always new features and updates that artists can take advantage of. Here's how to blow up on TikTok as an artist.
How to Blow Up on TikTok as an Artist
1. Have a TikTok Account
It sounds like a no-brainer, but you'd be shocked by how reluctant most artists have been to this shift in marketing focus. In addition to having an account, make sure it’s easy for fans to find, using a proper username and redirecting from your other social media accounts.
2. Make Sure Your Music Is on TikTok
Your main job here is to find the right distributor. Distrokid is a great option for independent artists of any level.
3. Create Engaging Content
Make your fans feel like they’re a part of the action: competitions, challenges, and open-verses are all great options.
4. Create Duets
Producers and other artists are great people to collaborate with on the duet front.
5. Get Familiar with the Platform
Promote music that fits and pay close attention to trends -- and why they’re happening.
6. Follow Everybody
Be sure to follow (back) artists, producers, fans, and so on. You can take this as far as you want to. As Gary Vee says, the world is abundant.
7. Start Livestreams
Go on Live! Have you ever stumbled upon a live stream with a small number of people on it? Have a solid concept that keeps your audience involved.
8. Reply to Any Comments and Messages
It's crucial to be accessible to your audience, especially if you're looking to grow at a consistent rate. Interact whenever possible, and most importantly: be yourself!
9. Use TikTok Analytics
This will be key for optimizing your content’s performance. Use this resource to get to know your following better, and to enhance the content you create.
10. Be Yourself
As we mentioned before, you need to be yourself! This is easily the most important point on our list (besides having a TikTok account, obviously). If you're going to be known, you need to be distinguishable. There's no better way to accomplish this than by just being you.