Fans can now win free Bitcoin, Ethereum, Avalanche, Solana, or Dogecoin through Chipotle's new video game to use to buy real food at stores.
On July 25th, Chipotle Mexican Grill announced the launch of its own interactive game, Buy The Dip. The announcement comes in preparation for July 31st, a special day in the hearts of all Chipotle fans, National Avocado Day.
Chipotle initially immersed itself in the crypto world in April 2021. They announced becoming the first restaurant in the United States to launch a cryptocurrency giveaway. "Burritos or Bitcoin" pledged to hand out $100,000 in Bitcoin to celebrate National Burrito Day.
The restaurant also dabbled with crypto in June 2022, when they enabled customers to pay for delicious burritos and bowls with Bitcoin, Ethereum, and Dogecoin amongst many other cryptocurrencies. Restaurant goers were able to pay with crypto using Flexa.