As the NFT market continues to mature and evolve, we’re seeing more and more creators test new ways of bringing value to holders beyond profile-picture digital art.
We are entering the business era of NFTs, where a token that lives on the blockchain confers specific benefits to its holders enabling a new way for brands, businesses, entrepreneurs, and communities to interact.
Eric is the founder of Single Grain, a marketing agency that has worked with big-time clients like Amazon, Uber, Salesforce and more. Eric also hosts the Marketing School podcast with Neil Patel, which is downloaded 2.1 million times per month.
Eric released a book titled Leveling Up: How to Master The Game of Life in February, 2021 that’s closely tied to the ethos of the NFT project.
He said that he loves connecting people and that his gaming background gave him some advantages in the business world by gamifying his mindset, something he wants to teach others.
Eric’s goal is to help his community unlock their next big achievements in life. He aims to do so with his Leveling Up Heroes NFT by building a community and curating utility for entrepreneurs, aspiring entrepreneurs, and businesses.
The Leveling Up Heroes project will launch with 12,345 hand-drawn PFPs with historical gaming references as part of a free mint (max 2 NFTs per wallet) and will become available to the public on August 16th, 2022.