ONE37pm: So what led to the creation of Turnt Gaming?
Jeff Liboon: Turnt Gaming was formed as the intersection of three high-growth industries that we are deeply passionate about; Web3, gaming, and live entertainment. We know that all of these verticals have a huge opportunity to reach consumers in new and different ways.
Saba Golshan: Covid actually was instrumental in helping us think of how entertainment through Web3 can be redefined. As we sat around much like everyone else at the beginning of Covid several things were happening at once. First, live entertainment and sports were at a premium. That three-month period where any new live content was not being produced really showed the value of live experiences to the world.
Second, gaming proved to be an undeniable outlet for many people and showed its strength as the future of entertainment. Lastly, real digital ownership started to take off and be cultivated through Web3 and NFTs. The idea of a world where your digital time, footprint, and assets have some type of transferable value, picked up significant momentum.
Jeff Liboon: Turnt Gaming ultimately centers on the premise that if you can combine all of these things (Web3, gaming, and live entertainment) into a product, it has the chance to be a really unique and fun experience.
ONE37pm: What was it that made the company dip its toes into the world of NFTs/blockchain gaming?
Liboon: For myself, coming from the traditional gaming world of EA and Amazon I know firsthand how much investment players put into games they are passionate about. While players do get hundreds of hours of entertainment, as a lifelong gamer I have always thought there has to be added value for players elsewhere.
Golshan: Then in late 2020 we saw web3 and NFT enabled games like Axie infinity and Zed Run really start gaining traction. We really wanted to execute our own vision on how to integrate and combine elements from traditional gaming and NFTs.
ONE37pm: Your most prominent project at the moment is Taunt Battleworld. How did the creation of that NFT/blockchain fighting game come together?
Liboon: The genesis of Taunt Battleworld’s story originally started when we launched several mobile esports programs at Amazon where we met. Our team produced mobile esports tournaments for the top game developers in the world that were aired on Twitch, CBS Sports, and even ESPN 2.
While we were helping pioneer this content, one thing became very apparent, content is king. Owning and controlling your own content opens up all types of revenue streams in gaming. This is really where our focus of combining live entertainment and gaming was created.
Golshan: Around the same time (2017) we were introduced to cryptocurrency. After spending years researching different protocols and use cases we came to the conclusion early on that defi, gaming, and NFTs had the most potential. The utility for these verticals made the most sense and more importantly had the ability to get mass adoption the fastest.
Liboon: As we did additional research on what type of game we wanted to create we chose a fighting game simulator because it’s easy to understand for both the player and viewer. As a developer we are able to control so many different variables such as length of the fights, rules of the fight, boosts, weapons, etc…We can make the game as complex or simple as we would like.
For the viewer, it’s exciting to watch. In any type of fight generally speaking you know there is a beginning and an end. How the end is executed is the suspense and the exciting part. We capture all of that in Taunt Battleworld.