Amongst all the current fashion trends, phygital fashion is up on the list for some of the most innovative and mind-blowing.
Web3 fashion brands are combining NFC technology with Web3 to create authentic products that are verifiable via blockchain technology. They are leveraging the desire that influencers have to co-create with their community and foster a deeper connection.
There are several ways in which Web3 fashion brands are using NFC technology for the betterment of their products and relationships:
- Create verifiable authentic products.
- Close the gap between brands, creators, and consumers.
- Provide additional utilities to both creators and consumers.
The emergence of Web3 has created what seems like a rare opportunity in society, where brands want to collaborate with other brands, and consumers want to support this mutually beneficial relationship.