Erick Sermon and Marshall Fox were unlikely to ever cross paths and go into business together, but their shared love for music brought a producer and a fiber artist from completely different backgrounds to the same table. Sermon is well known as a former producer and artist of the legendary hip-hop group EPMD. Fox is a third-generation in the family carpet store Fox Floors but had simultaneously worked as a DJ since 1991. Being plugged into the hip-hop community, Fox was requested with a task by Sermon’s sister to produce a Def Squad rug. That was nearly seven years ago, and the same night that Def Rugs was born.
Through blending their passion for hip-hop and carpet, Sermon and Fox have befriended and made rugs for many of the music industry’s top talent. The task isn’t simple. Fox describes his process as anywhere between six hours to a few weeks, making each rug by hand with a carpet razor blade and working on them little by little throughout the day in between waiting on retail customers at the store. With a tagline of hip-hop from the ground up, Def Rugs is doing just that, especially through their line of licensed rugs. “It’s our way of giving back to the culture and great to know our legends have something from us that they can cherish for generations,” Fox tells ONE37pm. We wanted to learn all about the customizable carpet company that landed on the floors of legendary hip-hop spaces.