The founder of the candy company Behave, Mayssa Chehata, is a rising entrepreneur in the industry. Chehata recently sat down with ONE37pm’s Phil Toronto on the latest episode of Open Dialogue to discuss Behave and her background and consumer marketing.
So, what is Behave exactly?
“We are a candy brand, and we make low sugar candy that is made with no artificial ingredients. So, we do not use any artificial sweeteners, sugar alcohols, artificial colors, or flavors. All the ingredients in our products are natural. But our candy, and what we like to hear from people, is still delicious. So, you are not compromising on taste just by going with a healthier option, which is important to us.”