From the moment The Shop debuted in August 2018, its objective was clear—to bring real people into a real setting (a barbershop), where very real conversations and debates often happen. Created by Paul Rivera and executive produced by LeBron James, Maverick Carter, Peter Nelson, and Rick Bernstein, The Shop has been the source for fruitful engaging conversations that often make its way to social media platforms like X for over five years and counting. Having featured many notable names through its five year-plus run including: Jay-Z, Will Smith, Snoop Dogg, Mary J. Blige, Quinta Brunson, Whoopi Goldberg and many more, tough conversations aren’t shied away from, healthy discourse is encouraged, sometimes different viewpoints are challenged, and most important, free game is given throughout each episode.
Even if you are just a mere spectator watching from the comfort of your couch, the warmth, openness, and lively nature of the show's respective hosts and guests for the evening easily makes you feel as though you too are an active participant in the discussion. The Shop’s latest initiatives are an expansion of that familial environment as this fall the series took its act on the road. This past month the platform launched "The Shop UNINTERRUPTED HBCU Tour, ” which was supported by AT&T Dream In Black (DIB), Taco Bell, Toyota and Twix to cultivate conversations amongst the next generation of Black innovators.