Major League Pickleball has done it again. The professional pickleball league that has seen the likes of Kevin Durant, LeBron James, Draymond Green, Kevin Love, Tom Brady, Kim Clijster, and Drew Brees has just added another big player to its ever growing list of owners, Anheuser-Busch.
AB InBev, the parent company of brewing company Anheuser-Busch, has announced the purchase of a team in Major League Pickleball. Anheuser-Busch becomes the first Fortune 250 company to make a big investment into Major League Pickleball. This agreement will give Anheuser-Busch a founding partnership with the larger MLP league and control over one of the league’s expansion teams – with ownership over everything from who the team drafts to which sponsors they bring on to support.
“Anheuser-Busch is one of the most impactful professional sport sponsors in the US, to have them join as an ownership partner is an incredible opportunity for Major League Pickleball,” said MLP Founder and CEO Steve Kuhn. “They have a unique ability in understanding the needs of fans, bringing them closer to the sport and brands they love. I can’t wait to see how this partnership will elevate both the MLP and the sport of Pickleball in the years to come.”