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The VeeFriends x Starter Alert Ape Jacket is Dropping Tomorrow

VeeFriends

Published Oct 27, 2022

A truly good collaboration is the product of two brands whose stories have intersected long before the partnership came to light. And that ethos is exceptionally true of the Starter x VeeFriends collab, bringing together Gary Vaynerchuk's lifelong love of the iconic sportswear brand with his constantly accelerating IP that lives under the umbrella of VeeFriends. With registration open today, the VeeFriends x Starter Alert Ape jacket is launching tomorrow at 9am ET. One of the most exciting aspects of this drop is the fact that—for our friends across the pond—the piece is releasing on one of the leading European online retailers, END. Take a look at the jacket below and scroll for full details on the release.

The VeeFriends x Starter Alert Ape Jacket

VeeFriends

The collaborative effort between legacy sportswear brand Starter and VeeFriends builds on the latter's growing integration into the world of fashion, with recent partnerships with Kim Shui, Primitive, Reebok and more already under the belt.

And Gary's been wearing Starter jackets for quite some time.

VeeFriends

For some details on the design, the Starter Alert Ape jacket is made from 100% polyester box twill satin in red and yellow with a rib knit collar, cuffs, waist hem, and a quilted lining. And, of course, you have to get the VeeFriend itself involved, which takes the shape of a custom embroidered fabric applique of the VeeFriends Alert logo and Alert Ape character.

VeeFriends

The jacket will be releasing on the VeeFriends site, but it will also have a release on END clothing, providing more convenient and potentially less expensive shipping for our friends in Europe.

For info on what kind of access Alert Ape NFT owners can access and sizing details, read more here. While NFT holders will have special access to the jacket, the general public is also able to purchase the piece to add to a growing collection of jackets for the season ahead.