As part of the IP's ever-expanding universe, tomorrow VeeFriends is launching their latest foray into the world of style: The Winter '22 Apparel Collection. In typical VF fashion, the capsule invokes a roster of the beloved characters from the initial collection, selected by GaryVee himself:
The lookbook was shot at the iconic New York restaurant, Sweet Chick—featuring a cast of family and friends. True to the ethos of the VeeFriends brand, the Winter campaign is a celebration of friendship and gratitude for the time spent surrounded by loved ones. Even something as simple as a dinner at a favorite restaurant is an opportunity to appreciate and recognize the love that surrounds us all.