Who could’ve imagined a decade or two ago that Louisville, KY would be a hub for fire hip-hop and R&B? As Louisville native EST Marti puts it, “We didn’t really have a music scene growing up. It was just what you seen on TV and shit. That’s all we ever had.” Luckily, things change. Nowadays with the likes of Bryson Tiller, Jack Harlow, Vory and EST Gee garnering mainstream success, it’s difficult to overlook this part of the country’s impact on genres outside of country music. Aware of all of the talent in his hometown, platinum rapper EST Gee is making it his business to put the spotlight on who in Louisville is up next.
For those unaware of what EST represents, it’s simple: Everybody Shines Together, a fitting title for Geeski and his crew. To put on for his city in an impactful way, EST Gee partnered with legendary record executive Todd Moscowitz’s music startup Santa Anna to create the Young Shiners label.
The record label’s OG roster is a squad of emerging Gee-cosigned rappers fresh out of Louisville. The current Young Shiners lineup consists of EST Marti, EST SkiMike, EST Lu Mike, EST Lil Zoski and EST DonWon.