Bud Light Partners with NFL to Launch New NFT Collection

The official beer sponsor of the NFL is bringing fans closer with through NFTs

Hannah Scherwatzky / Budlight

For 21+ NFL fans, the season starts with Bud Light.

Nothing embodies the excitement of the start of a new NFL season better than the crack of the first beer.

That's why Bud Light has announced a new NFT collection, built in partnership with Vayner3 on the Flow blockchain, designed to replicate the brand's limited-edition NFL packaging across all 32 teams in a digital world.

The collection, Bud Light x NFL Ultimate Fandom - Survivor Pick ‘Em 2022, is available as of Oct. 3.

Fans who purchase the NFT will be able to unlock entry into the Survivor Pick 'em tournament (entries open on October 11) starting on Thursday, October 13, which will be open throughout the season. It's a cool NFT-powered contest where fans compete for a chance to win a variety of prizes. 

Each Bud Light x NFL Ultimate Fandom digital token can be purchased for $50 a piece using a Dapper Wallet, in collaboration with Dapper Labs.

As the official beer sponsor of the NFL and the #1 best-selling beer brand in America, we know there is nothing quite like the excitement of football season coming back. We’re helping fans everywhere start the season right, bringing to life the magical sound of a crisp Bud Light being opened and kickstarting the best time of year.

- Alissa Heinerscheid, Vice President of Marketing for Bud Light

To kick off the NFL season and excite fans no matter where they are, Bud Light is also bringing the harmonious sound of Bud Light being cracked open to life with “Kickoff Beers.”

Featuring NFL stars Travis Kelce and George Kittle, “Kickoff Beers” remixes an iconic NFL theme song using the sound of Bud Light’s being opened.

Bud Light is also bringing “Kickoff Beers” to Hard Rock Stadium during opening weekend. Prior to the Miami Dolphins vs. New England Patriot kick-off, one lucky fan will ‘crack open the season’ with an inaugural toast of Bud Light in front of fellow fans!

Access Utility to Existing Holders

  • 21+ Bud Light N3XT holders are eligible to claim one free Bud Light x NFL Team Can for each N3XT NFT they hold at Week 6 on 10/11, each Team Can unlocks one entry to the Survivor Pick 'Em game plus access to additional utility. 
  • Your streak in the Pick 'Em game will make you eligible for epic prizes—from official NFL jerseys, NFL ALL DAY moments, a year’s worth of beer, Super Bowl tickets and more! The higher the streak, the higher your chance of winning.
  • Holding a Team Can will also give benefits all season long which is below:
    • Own an exclusive digital collectible.
    • Token-gated Chalk Talk with Greg Olsen: sportscaster, 3x Pro Bowler, & cofounder of Tight End University. 
    • Team-specific utility depending on the team you pick to rep at mint, such as video calls with the Front Office or private stadium tours.
Budlight NFT

To learn more about how Bud Light is kicking off the NFL season, visit and follow them on Instagram and Twitter.

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