The 15 Best Backpack Brands To Keep on Your Radar in 2024

From The North Face to Patagonia

ONE37pm editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. You can learn more about that process here.
backpack brands mobile
Under Armour, Gucci, & The North Face

Backpack, Backpack (Dora The Explorer voice). Backpacks are a necessary component of our lives whether we want to admit it or not (along with duffle and gym bags), and they have gotten much cooler/trendier than let’s just say twenty or thirty years ago (these aren't the Y2K era backpacks—though those were kind of cool too we must admit).  On top of that, you can also use backpacks for easy TSA-friendly traveling, and carry them to work should you need or want to rock something that goes beyond "standard work bags" or briefcases. As such, we've compiled a list of the best backpack brands that you can keep in your individual shopping lists for whenever you may or want a new backpack.

When it comes to selecting a backpack—or a backpack brand rather—quality is very important. Obviously you don’t want a bag that’s going to fall apart and tear easily. You’ll also want to keep in mind how much space you are going to need and what you plan on using your for (some bags are smaller than others). Last but not least, you’ll also want to factor in your personality. Maybe a Star Wars bag is right up your alley. Maybe you're a lover of Marvel movies and a Marvel Bag is right up your alley. Or perhaps a simple standard color bag will work best. Those decisions are ultimately up to you.

From brands like The North Face to Patagonia, here's some of the best options you can shop from right now.

RELATED: The 17 Best Tote Bags for Men: COACH, L.L. Bean, Patagonia & More

The Best Backpack Brands, Overall:

1. The North Face

Screen Shot 2022 08 15 at 8.49.55 PM
The North Face Recon / The North Face

Best Overall Backpack Option

  • Pros: Affordable, has bags that are durable, has longevity, can choose multiple colors with bags
  • Cons: Styling of the bags isn't as diverse as some other brands
  • A standout backpack: Recon Backpack, $109
  • A promising review: "I'm really surprised, but I shouldn't be. This is a best-selling bag from a bag empire (The North Face, Jansport, Eastpak, Kipling). I find the design and build set it apart. Better zippers. A thicker bottom panel. A smarter front compartment that doesn't intrude into the main compartment. A great laptop compartment and superior back panel. Even the straps are connected differently from most other brands, so they are both durable and flexible. This is my new favorite travel backpack and airline personal item. It's awesome." - The North Face Reviewer
  • Warranty: One year
  • Return policy: Within 60 days of purchase

The North Face has long been one of the top-rated brands to buy backpacks from over the decades. Having been around for more than 50 years, the company specializes in activewear and outdoor sports gear that includes a wide range of backpacks. Pictured above is The North Face Recon backpack which is stylistically attractive with ample room to match. This our number one pick out of best backpack brands around when it comes to balancing price, quality and style.


2. L.L. Bean

Screen Shot 2022 08 15 at 8.55.30 PM
L.L. Bean Comfort Carry Bag / L.L. Bean

Best for Durability

  • Pros: Affordable, great quality, bags last a long time and are versatile
  • Cons: Bags sometimes don't have as much space as other brands
  • A standout backpack: Comfort Carry Portable Locker Pack, $89.99 - $109
  • A promising review: "Very pleased with this bag! It has lots of space for my 13 year old son that refuses to use his school locker and therefore carries everything with him all day. It’s very comfortable and very high quality." - L.L. Bean Reviewer
  • Warranty: One year
  • Return policy: Within one year

L.L. Bean is another tried and trusted backpack brand that has been around for decades. As we personally owned a couple of L.L. Bean bags through our school years, we can attest to it being durable and the highest of quality. Made with an ergonomic design and the same attention to detail as their hiking packs, this bag is built to last you for a long time.


3. adidas

Screen Shot 2022 08 15 at 8.57.40 PM
adidas Prime 6 Bag / Dick's Sporting Goods

Best Budget Option

  • Pros: Affordable, has lots of different color options, offers an adequate amount of space
  • Cons: Bags may not last as long as other brands
  • A standout backpack: adidas Prime VI Backpack, $70
  • A promising review: "Great space to carry all my gym stuff and what ever else i need for the day." - Dick's Sporting Goods Reviewer
  • Warranty: Within six months
  • Return policy: Full refund within 30 days

Adidas has multiple good backpack options as well that are built for the long haul. Like the other brands listed, there’s no shortage of bags to choose from, with plenty of sizing and color choices. For our adidas selection, we’re rolling with the Prime 6 as it is very spacious, highly rated, and has tons of units available at your disposal.


4. Patagonia

Screen Shot 2022 08 19 at 3.13.59 PM
Patagonia 26 L / Patagonia

Best for Quality

  • Pros: Durable, versatile, great quality, has multiple color options to choose from
  • Cons: Bags can run on the pricier side
  • A standout backpack: Patagonia Refugio 26L Pack, $109
  • A promising review: "Overall nice pack. Good if you’re looking for something simple, casual and lightweight. Fits drinking bottles on sides easily. Removable, padded insert if you want to tote a laptop or tablet. Front pocket is a little awkward, zips up and down. Definitely need to remember to zipper it completely or stuff might fall out." - REI Reviewer
  • Warranty: Lifetime guarantee
  • Return policy: No set time limit, but item must be in new condition with tags attached

Trusted, respected, and high-quality detected. As usual, we have a couple of luxury options for those that enjoy finer things in life. While not in the upper echelon of luxury brands, the pricing of Patagonia does technically qualify as such. The most important thing, however, is the features and durability, which are excellent. Our favorite is the Refugio Daypack 26L, which comes highly rated.


5. Lululemon

Screen Shot 2023 12 29 at 10.01.11 AM
Lululemon New Crew Backpack / Lululemon

Best for Athleisure

  • Pros: Durable, versatile, great quality, has multiple color options to choose from, is water-repellent
  • Cons: Bags can run smaller compared to some other brands
  • A standout backpack: New Crew Backpack 22L, $98
  • A promising review: "Great quality! Its worth the price, spacious and used it while raining. Guess what? It's indeed water repellent!!!" - Lululemon Reviewer
  • Warranty: Quality Promise
  • Return policy: Within 30 days of original purchase date

Lululemon doesn’t just sell athletic/athleisure wear, they also carry backpacks as well for those that didn’t know. Tons of backpack and color options are available as well, with the pricing reasonable like most of Lululemon’s products are. The New Crew backpack is among our favorites, designed for being on the move, while also water-repellent.



Screen Shot 2022 08 15 at 9.03.37 PM
GUCCI GG Black Backpack / GUCCI

Best for Luxury

  • Pros: Stylish, versatile, can last a long time, has ranges of different styles and colors
  • Cons: Tends to be pretty pricey
  • A standout backpack: GG Supreme Pattern Backpack, $2,250
  • A promising review: ⁦"Great bag, huge amount of storage space and looks brilliant!⁩" - GUCCI Reviewer
  • Warranty: Two year warranty from date of purchase
  • Return policy: Within 30 days of delivery date

If you really want to drop a bag (pun intended), you could go with any and everything Gucci. Gucci is Gucci, so not much else to be said as their bags are not only excellent, but a great investment. This visually stunning Gucci GF Black backpack pictured above is a black/gray combo enriched with Web straps and black leather trims that’s comfortable and easy on the eyes.


7. Osprey

Screen Shot 2023 12 29 at 10.17.53 AM
Osprey Talon 11 / Osprey

Best for Hiking

  • Pros: Offers a variety of bags for different outdoor activities, bags are spacious, great quality, multiple colors and styles to choose from
  • Cons: No real con, but some of the bags can sell out fast
  • A standout backpack: Talon 11, $140, $105
  • A promising review: ⁦"This is a fantastic pack! The design is very comfortable and sturdy! I only wish it had more external pockets as the top pocket feels a little awkward in its positioning." - Osprey Reviewer
  • Warranty: Will repair any damage or defect free of charge during the first five years from the date of manufacture
  • Return policy: Within 30 days from receipt of product

Osprey has been around for the better part of these last fifty years, certainly earning the respect of both avid and casual backpack wearers. Made with the outdoors in mind, these bags can be used for hiking, biking, mountain climbing, and more. They even have backpacks for skiing and snowboarding! Since we’ve yet to feature a bag meant specifically for winter outdoor activities, we’ll go with the Mutant 52, which is one of their best.


8. Nike

Screen Shot 2022 08 15 at 9.11.55 PM
Nike Hayward Backpack / Dick's Sporting Goods

Best Athletic Brand

  • Pros: Bags are durable and affordably priced, versatile, can last a long time, has multiple color and styling options
  • Cons: Bags run smaller compared to some other brands
  • A standout backpack: Nike Hayward Backpack, $57
  • A promising review: ⁦"Great middle school backpack with plenty of room for my 8th grade son." - Dick's Sporting Goods Reviewer, $57
  • Warranty: If Nike shoes or apparel develop a material or workmanship flaw within two years of the manufacture date they will repair
  • Return policy: Can return within 60 days of purchase

Nike is another athletic/athleisure brand that provides options in the backpack scene (though they seem to be more geared towards book bags for sports). Sometimes you need different bags for different occasions, and Nike is obviously great for their gym/sports oriented products. We’ve mentioned the Nike Hayward Backpack on a few occasions as we feel this is a solid medium-sized backpack that is certainly cool for the gym.


9. Deuter

Screen Shot 2023 12 29 at 10.33.41 AM
Deuter Speed Lite 21 / REI
  • Pros: Bags are durable and affordably priced, bags are spacious, offers bags for various different outdoor activities
  • Cons: Doesn't have as many color choices for certain bags as other brands do
  • A standout backpack: Deuter Speed Lite 21 Pack, $80, $59.93
  • A promising review: "Love this backpack, just returned from a two week trek to Scotland. This was perfect for carry on and for hiking around. It holds much more than you would think. I also have put my iPad pro in the compartment and it didn't make the pack too heavy." - REI Reviewer
  • Warranty: Limited lifetime warranty for damages and defects
  • Return policy: Can return within 30 days of delivery

Deuter is a German brand with a knack for providing sturdy well produced backpacks. While not a “household” name persay, you better believe that they can hang with the best of the best. Whether you are looking for a hiking bag, or even just something for the office, Deuter has you covered. Our recommendation would be the Deuter Speed Lite 21 Pack.


10. Cotopaxi

Screen Shot 2023 12 29 at 10.40.30 AM
Allpa Backpack / Cotopaxi
  • Pros: Bags are durable and affordably priced, bags are spacious, offers bags for various different outdoor activities, versatile
  • Cons: Can run on the pricier side
  • A standout backpack: Allpa 35 L Travel Pack, $200
  • A promising review: "Love this travel pack, super sturdy, very sleek looking and packs a lot of stuff. I also love that it has the waistband that can be tucked in during transit, if needed. This bag even fit all overhead storage in all my flights to eastern europe, but it wasn't fully packed so I was able to squish it in with one of the super small airlines." - REI Reviewer
  • Warranty: Will attempt to repair any and all damage caused by accidents or wear and tear from normal use, for the functional life of the product. 
  • Return policy: Accepts returns or exchanges within 60 days of purchase

Figured we’d throw something in that’s specifically for travel as Cotopaxi is a company that designs bags specifically for traveling. Cotopaxi's motto is “Start Here. Go Anywhere,” which should be enough to get you searching for your next trip. With its intuitive hip design, Allpa was created with organization and minimalist features in mind. Perfect for impromptu road trips and international voyages. 


11. Nordace

Screen Shot 2022 08 15 at 9.19.27 PM
Norace Siena Bag / Nordace
  • Pros: Bags are stylish and functional, durable, versatile, has multiple color and style options available
  • Cons: Can run on the smaller side in terms of space compared to other brands
  • A standout backpack: Nordace Siena, $155.09, $97.40
  • A promising review: "This is my 3rd Siena Backpack. The only reason I have had to replace it as my young dog keeps chewing the straps if I forget to put it away. Maybe she thinks I can’t leave her if it’s broken. Otherwise love the compartments for traveling, does not feel bulky yet has lot of space for packing items and comfortable for travel." - Nordace Reviewer
  • Warranty: Warranty of one year on production malfunctions
  • Return policy: Within 30 days of receiving order

Speaking of backpack brands that go down the minimalist route, Nordace is another hip suave brand to browse. A slightly less expensive option, Nordace bags are crafted in a modern square silhouette, while featuring roomy well-crafted designs. Most of their bags are pretty similar in terms of look, so it’s really just about picking the one that best suits what you are looking for. Listed above is the Nordace Siena, which we like a lot for its style and functionality.


12. Dagne Dover

Screen Shot 2022 08 19 at 3.25.33 PM
Dagne Dover Neoprene Backpack / Dagne Dover
  • Pros: Stylish, functional, offers comfort, has multiple styles and colors to choose from, offers versatility
  • Cons: Can run on the smaller side in terms of space compared to other brands
  • A standout backpack: Neoprene Backpack, $195
  • A promising review: "I purchase this for a family member and they have like using it. The straps are comfortable and the pockets are useful." - Dagne Dover Reviewer
  • Warranty: One year from time of purchase if there's a defect
  • Return policy: Within 30 days of shipment

Dagne Dover. Just rolls off the tongue doesn’t it? This is a brand for the organizationally challenged with its next level space and pockets. Simply put, there’s absolutely no way that you can lose or misplace any of your belongings with a Dagne Dover brand. You can go with their Nova Sling Bag if you are looking for something smaller, or their Dakota Neoprene Backpack if you want something slightly bigger. The choice is yours.


13. Herschel

Screen Shot 2023 12 29 at 12.13.48 PM
Herschel Little America Backpack / Herschel
  • Pros: Stylish, functional, offers comfort, has multiple styles and colors to choose from, offers durability
  • Cons: Can run on the pricier side for certain bags
  • A standout backpack: Little America Backpack, $130, $77.99
  • A promising review: "I got the backpack primarily for work but also as a day pack for general purposes. I'm pleased to say it works great for both! I firstly love the style which can fit both professional and casual environments. Definitely stands out among the pack. The space is also great for all the essentials with accessible pockets for keys, wallets, water bottle. The laptop sleeve feels secure and protective. For day-to-day use, I think it's the perfect allrounder." - Herschel Reviewer
  • Warranty: The Apparel Limited Warranty is valid for 5 years, beginning on the date of purchase 
  • Return policy: Within 30 days of purchase date

Herschel is another brand that actively keeps nature lovers in mind as well, with bags for men, women, and unisex. They are also very popular on Instagram if you need a little extra convincing to purchase. Since we mentioned nature, we have to include the Herschel Little America Backpack, which is a fashionable sized-down take on some of their bigger bags. Should you need a bigger backpack, Herschel has plenty of options available for you as well, so make sure to check out their website.


14. Under Armour

Screen Shot 2023 12 29 at 12.20.28 PM
UA Hustle Backpack / Under Armour
  • Pros: Athletic, comfortable, has plenty of styles and colors available, affordable
  • Cons: Can run on the smaller side for certain bags compared to other brands
  • A standout backpack: UA Hustle Sport Backpack, $45
  • A promising review: "This is big enough for clothing and a pair of shoes. Got it for my high schooler and it’s so little but I think it would work for elementary kids or just to use for working out/sports. Very nice bag and under armour bags really do last. Great price too." - Under Armour Reviewer
  • Warranty: Can be returned or exchanged FREE within 60 days with proof of purchase. Items must be in their original condition and accompanied by the original Under Armour proof of purchase
  • Return policy: Free returns within 60 days of purchase

Under Armour is a little slept on in the backpack department as well. Like Nike and adidas, they have a lot of great selections such as this UA Hustle Backpack. Doesn’t this bag look cool? Like you’re about to go into outer space? While it appears small, it’s actually quite spacious (big enough to fit a basketball). It’s also water-resistant, has breathable air mesh, removable strap clips, and a laptop sleeve. You can find this and similar backpack options for a great bargain at Under Armour.


15. Yukon

Screen Shot 2022 08 15 at 9.28.24 PM
Yukon Leather Backpack / Yukon
  • Pros: Stylish, versatile, offers plenty of storage space, has lots of styles available, durable
  • Cons: On the expensive side
  • A standout backpack: Crazy Horse Leather Backpack, $458
  • A promising review: "I have owned this bag now for roughly 7 months and have used it almost everyday for work and school. he buckles and overall quality of the leather is far superior than luxury backpacks double its price. As soon as I opened the package, the sweet smell of leather instantly grabs your attention. 7 months after and the smell of leather is still there. My only gripe so far has been the leather’s structural rigidity. When I first got the bag, it stood erect and more firm. The top of the bag slouches now. I will probably try to stuff it with towels and apple the Yukon Bags leather cream to see if it can return to its original shape." - Yukon Reviewer
  • Warranty: Warrants products to be free from manufacturing defects for a period of 18 months from the original date of purchase.
  • Return policy: Within 30 days

We’ve never seen backpacks that look like wooden floors before. That seems to be the theme amongst Yukon bags, and it is certainly very interesting. The Yukon backpack can take you from school to work, has a ton of room, and additional features including: zippered compartments, roomy open pockets, and built-in keychain holders amongst others. This is certainly one of the best backpack brands for the more aesthetic-oriented student in your life.


What to look for in a backpack brand:

Here's what to look for when searching for a backpack brand.

Pricing: First thing's first—pricing. What are you willing to spend? Only you can determine your budget, but it's best to determine your set spending amount beforehand as certain brands (luxury for example) do run pricier than others.

Materials: The material and quality of the bags offered at the brand you plan on shopping at is the most important factor when considering your purchase as you'll want to invest in a bag that is going to last you a considerable amount of time be it an entire school year, or for decades. You'll especially want to consider the quality if you are investing a considerable amount of money into the backpack.

Warranty/return policy: You'll also want to factor in the brand's warranty and return policy. It's important to pay attention to both as different companies have different requirements. For example, some brands will allow you to return within 30 days of receiving the product, whereas as the 30 day mark starts from the time of placing the order with other companies. We've listed the warranty and return policies for all of the brand's we included above.

What you'll use it for: Lastly, what are you planning on using the brand for? School, work, traveling, etc.? A backpack for school/work might need more or less space than one you'll need for traveling depending on what exactly you need to carry. It's important to keep this in mind as well.

FAQs about backpack brands:

Here are some frequently asked questions about backpack brands:

How should a backpack fit?

While some backpacks are naturally made bigger or smaller, a backpack should neither be too big or small to the point where it causes annoyance or discomfort. Additionally, the straps should be adjustable so that way you can fix to your liking.

Can a backpack be my personal item on the plane?

A backpack can be your personal item on a plane as long as it can fit underneath your seat. Otherwise, the bag is considered a carry-on.

How do I wash a backpack?

Depending on the material of the backpack, you can put your bag into the washing machine on a gentle cycle for washing. Otherwise, you can fill up a basin or bathtub full of lukewarm water and detergent, and gently scrub the bag inside and out until it's clean. From there, you can let the backpack air dry.

What brand makes the best backpacks for travel?

In our opinion, Herschel makes great bags for traveling as they provide spacious bags that are made with excellent quality. Herschel bags are also regarded for their durability and longevity, making the investment in them worth it.

What brand is the best for a college backpack?

For college backpacks we recommend Lululemon as their bags are neither too big or small, and are some of the most of the most fashionable and requested amongst bags and backpacks.

This article has been updated.

RELATED: The 22 Best Crossbody Bags for Men

Did you like this article?
Thumbs Up
Thumbs Down