15 London Streetwear Brands to Keep Your Eye On

• What we recommend: Team 247 Hoodie, $160

Represent Clo is another dope UK street brand to check out with their dedicated attention to detail, crafted fabrics, and finer fishings. The brand was initially founded as a college project in 2011 by designer George Heaton, who quickly realized there was a future in selling his art in the form of graphics on clothing. Now over ten years later, the brand is a household name in the U.K., proving that you can do anything you put your mind to.

• What else we like from them: Patron of the Club Khaki Pink T-Shirt, $130, Enduring Spirit Hoodie, $260, Throroughbred T-Shirt, $130

• What we recommend: Black Ethereal Colossus Jeans, $120,

Jaded London is the place to get the freshest online fits for both men and women. This brand is a good example of how U.K. fashion mixes streetwear and punk fashion (their Jaded x Mighty collection on the front page is an example of this) with tons of choices at your fingertips. The company was founded in 2013 by siblings Jade and Grant Goulden, and have achieved a lot of success in the nearly ten years since their launch. If you wanted the illest in streetwear, check out Jaded London.

• What else we like from them: Decay Tower Ankle Boots, $375, Blue Lucid Knit Track Top, $90, Khaki Parachute Cargo Pants, $95

• What we recommend: Double Breasted Tailored Cropped Blazer, $160.76

We first discovered Manière De Voir around the end of 2020, and boy where we floored at how dynamic they are. This brand is different, and very much rooted in the late 1990s/early 2000s futuristic metallic streetwear styles that we were seeing in a variety of music videos, performances, etc. Manière De Voir offers a wide range of clothing and accessories ranging from tracksuits to dresses, and isn’t super expensive considering the design and quality of their products. We hear Y2k is back with a vengeance, so this is the perfect brand to take it back to the future with.

• What else we like from them: Vegan Leather & Suede Jacket, $106.86, Vegan Leather Diamond Quilted Travel Bag, $106.86, Cropped Brush Check Jacket, $106.86

• What we recommend: Stencil Hoodie, $84

FADED is a men’s UK streetwear brand that houses t-shirts, hoodies, sweats, jewelry, and more. The pieces are fun, the prices are more than reasonable, and the brand grows more in popularity each year. FADED prides themselves on being a brand on selling what they call "alternative clothing," and loves shaking things up and making waves in the fashion industry. If you love streetwear, you'll be able to find something that floats your boat at FADED.

• What else we like from them: Faded Store Puffer, $140, Stencil T-Shirt, $58, Slant Pocket Cargo Pant, $45

• What we recommend: Bandana Half Zip Unisex, $34.47

The brother company to Missguided, Mennace, which launched in 2017, is also a great brand to shop from because they not only have the latest stuff that’s trending in fashion, but they also carry those timeless staples that won’t ever age or go out of style. Similar to the aforementioned, the pricing is great (you can find clothes for as little as a few styles), and from our previous ordering experiences, it hasn’t taken that long to receive our items here in the U.S, which is always convenient.

• What else we like from them: Cut and Sew Patchwork, $32.33, Essential Boxy Sweatshirt, $20.77, A$AP Ferg Print T-Shirt, $17.32

• What we recommend: Core Full Zip Hoodie, $59.34

11 Degrees prides itself on creating the very best quality of urban clothing, specializing in t-shirts, joggers, hoodies, jeans, tracksuits, and more. In addition to men and women’s clothing, 11 Degrees also has children’s apparel which is sick as well because as we all know, the kiddies gotta look fresh too. From puffer coats and parkas all the way to loungewear, 11 Degrees gives you high-quality apparel and accessories worth shopping for.

• What else we like from them: Avalance V2, $80.92, Nitro Puffer Jacket, $119.99, Core Pullover Hoodie, $53.94

• What we recommend: Whiting Overshirt Orange Pine, $215

Wax London is a contemporary menswear label that creates committed and functional clothing. In addition to their online store, they also have a physical retail location at 3 Berwick Street, London, W1F ODR. Since their founding in 2015, Wax London has aimed to " celebrate the diversity present within British culture," which they've been able to do through their eclectic and beautiful pieces. Not to mention, the quality is bar none as these are pieces that can last you decades.

• What else we like from them: Flower Mountain Trainers Beige/Brown, $255, Wilde Crew Grey Donegal, $200, Trin Shirt Stone Doodle Cord, $170

• What we recommend: Ranger Coat, $349

AllSaints just might be one of the biggest streetwear stores in London with 281 stores scattered across the globe, and a huge online catalog. Mostly known for their punk streetwear pieces and leather jackets, there’s an abundance of items for both men and women. Did we mention the leather jackets? Cause the leather jackets are absolutely positively 100 percent fire ya heard?

• What else we like from them: Leulus Relaxed Fit Checked Flannel Shirt, $101, Hitcher Striped Relaxed Fit Shirt, $99, Kosmic Cable Knit Relaxed Fit Sweater, $167

• What we recommend: NICCE Mens Nitro Hood, $29.68

NICCE is that cool middle ground between luxury and “regular” streetwear. The quality matches the price of luxury streetwear, while also matching the prices of the regular streetwear. A win-win if you ask us. The brand name is derived from the popular phrase “Niiiiice,” and their focus has always been on community engagement. There are loads of dope colorful streetwear products on the site, so check it out.

• What else we like from them: NICCE Mens Oversized Mercury Zip Thru Hood, $73.39, NICCE Mens Compact Joggers, $19.43, NICCE Mens Oversized Mercury T-Shirt, $37.78

• What we recommend: ASOS DESIGN oversized knit cable badged cardigan in cream, $57

If you are looking for a place where you can find anything, and we mean everything, ASOS is the place to go. Not only do they have their own original ASOS pieces, but they also carry numerous big-named brands including Nike, Reebok, Adidas, and plenty more. In addition to their huge database, they also offer regular sales and deals where you can snag really cool items at a low price. You can’t go wrong with ASOS.

• What else we like from them: ASOS DESIGN cropped slim smart harrington jacket with pu trim - part of a set, $80, ASOS DESIGN wide leg track pants with contrast piping in black, $49.99, ASOS DESIGN real leather bomber jacket in vintage wash, $199

• What we recommend: LA "Black" Drawstring Hoodie, $200

Palace aka Palace Skateboards has been in business since 2009, starting off focusing on skate gear, and eventually transitioning into a full streetwear store. Palace was founded by Levent Tanju and his skate team the Palace Wayward Boys Choir, and Gareth Skewis, with a focus on 1990s pop culture and VHS style clothing advertisements.

• What else we like from them: Internationale "Anthracite/Jet Black" Windbreaker, $173, Hesh Mit Fresh Hoodie, $448, Palache Long-Sleeve T-Shirt, $70

• What we recommend: Grey Embroidered Panel Cuffed Pant, $71

Does anybody else automatically think of Silk Sonic whenever you see the name Sik Silk? No? Alrighty then. Sik Silk specializes in modern, individual, and hip clothing, with an emphasis on shorts, jerseys, polos, and oversized tees. Their stuff is made with elite quality that feels smooth to the touch, and of course, your style game goes up to another level upon putting some of their pieces on. Take it from us—we tried several of them.

• What else we like from them: Ecru Print Bomber Jacket, $54, Grey Plaid Hooded Shirt, $72, Blue Washed Essential Skinny Jean, $65

• What we recommend from them: Gym King Full Zip Poly Hood - Black/Gold, $54

At first glance Gym King might sound like a brand that only makes athletic apparel, but that isn’t the case as they offer tracksuits, joggers, dresses, and more. Gym King was founded by CEO James Parker in 2015, and operates with the motto of being a "leading brand for modern, individual and fresh new clothing." Nearly a decade in, it's safe to say the brand is accomplishing their mission, developing an audience of over 340,000 alone on Instagram. It's only up from here for Gym King.

• What else we like from them: Gym King Premium Taped Jogger - Black/Gold, $33, Gym King Precision FZ Hood - Khaki, $78, Gym King Fundamental Fleece Sweatshirt - Black, $52

• What we recommend: Fluffy Knit Emblem Crew, $105

Founded in 2015 by Ross Worswick and Scott Shashua, The Couture Club is a Manchester based fashion brand that has experienced rapid growth these past several years. Originally starting out as a bedroom brand, the company now works out of a large office, and employs over fifty people. There are plenty of streetwear products for women, men, and kids on their website, so definitely give them a click as well.

• What else we like from them: Essentials Matte Gilet, $120, Padded Reversible Faux Fur Zip Through Jacket, $145, Raw Seam Quarter Zip Hoodie, $97

• What we recommend: TNF 800-Fill Half Zip Pullover, $625

No London streetwear brand list is complete without the addition of Supreme, whom many consider to be "The Godfather" of streetwear, and has had a London storefront since 2011. Thirty years into the game, Supreme is still the one that sets the trends and standards as they are the ones that opened up the doors for other streetwear brands after them to follow in their footsteps. Owning a piece of Supreme is liking owning a piece of a fashion museum—it's mad legendary yo!

• What else we like from them: Box Logo Crewneck, $310, New Era Box Logo Beanie, $110, Le Bain Pullover, $469